Example of a trailer with noticeable, unfinished effects?

Given the myriad of examples already laid out, I think it's safe to assume we all are familiar with the unfinished f/x phenomenon.

My issue is when certain scenes are left out of trailers for the reasoning of "unfinished f/x" even though said trailer already contains unfinished work. No greater example can be given than GL.

They said that the reason the initial trailer was underwhelming was because of the lack of finished effects work, particular with Oa, which would show the scale & epic nature of GL. Yet and still, there's numerous images all around this site of things that were improved in the Wondercon footage that was included in the first trailer :huh:

I guess I'm saying if it's ultimately that important to release something, then just release it finished or not, because your still going to be doing that regardless somewhere in the footage. Ironman's tank scene was skeletal compared to what it really became, but it was the money shot so they stuck it in there anyway, and it still achieved the desired reaction. Either that, or just wait to release anything like they did with Captain America, because now, as awesome as I thought the Wondercon stuff was, DC has to battle the perception created from that first impression. And the consensus, even to the brass involved, is that it was underwhelming.
Some things are purposely left out because you don't want to give too much away. Trailers are supposed to tempt you with a taste, not give you the full course in a condensed version. The real 'money shots' should be saved for the actual release.

The wrong approach is to feel like they have to 'make up' for the first trailer. The first trailer is gone and forgotten, and it's not like there are points to make up. It's not about how many shots were re-used, but how the combination of shots, energy, pacing, and overall feel was improved in the second trailer/wondercon. that's what counts and that's what's noticed by most people...not the stigma of shots being used in the first trailer.
 
I'm pretty sure the shot of Hal in my avatar was in the trailer and his head looked poorly photoshopped on and that was improved in the TV spot. They could just be different shots though.
 
Some things are purposely left out because you don't want to give too much away. Trailers are supposed to tempt you with a taste, not give you the full course in a condensed version. The real 'money shots' should be saved for the actual release.

The wrong approach is to feel like they have to 'make up' for the first trailer. The first trailer is gone and forgotten, and it's not like there are points to make up. It's not about how many shots were re-used, but how the combination of shots, energy, pacing, and overall feel was improved in the second trailer/wondercon. that's what counts and that's what's noticed by most people...not the stigma of shots being used in the first trailer.

I disagree. If that first trailer is gone and forgotten, so too, are the hype and anticipation for this movie. The only people who actually are privy to this new footage are people like us, who were probably going to see this anyway. We also happen to make up the smallest percentage of moviegoers who fill the seats.

I also never suggested the purpose of a trailer was to show everything. But you have to make an impression, first and foremost, which the first one failed to do. I think a lot of this footage would have helped that, considerably, and I don't think it would have been much of an issue to include any of it, finished or not.

Like I used as my previous example, the tank scene in The Iron Man Superbowl spot was nowhere near the money shot for the whole entire film by any stretch, but it was the money shot for that spot in particular, and even though it wasn't close to completion, they put it in there to achieve the desired effect.

Including little things like Hal's rendition of the oath (which by the way was funnier than anything they showed the first time,while still maintaining the proper tone), or Abin Sur's descent to Earth would have made that initial impression much stronger in people's minds who have no idea what a Green Lantern is.
 
I disagree. If that first trailer is gone and forgotten, so too, are the hype and anticipation for this movie. The only people who actually are privy to this new footage are people like us, who were probably going to see this anyway. We also happen to make up the smallest percentage of moviegoers who fill the seats.
But you can't go back and change time. You can't somehow acknowledge that in a follow-up trailer..."hey, you folks who didn't like the last one...give us another chance.." You're overreacting to the first trailer. If a trailer isn't good, people don't make it a point in their lives to specifically avoid a movie, or express hatred towards it...they just don't pay much attention.

So if a new trailer is more impressive, it's not like they're going to refuse to be interested because of the first. It is, indeed, forgotten...except for, as you alluded to, people here...the smallest percentage. So let it go.

I also never suggested the purpose of a trailer was to show everything. But you have to make an impression, first and foremost, which the first one failed to do.
And you can't change that. It's the past. So you can either decide to move forward...like they have...or keep harping on it. They've got a movie to release.

I think a lot of this footage would have helped that, considerably, and I don't think it would have been much of an issue to include any of it, finished or not.
That's for them to decide for their own reasons. If these 'newer shots' weren't much farther along back then than earlier, lower-detailed CG, it could be very noticeable. The smallest things...like lighting/shading tweaks and atmospheric effects, make a huge difference to how genuine a shot feels.

You don't set out with an intended purpose to release a bad trailer....but you can only work with what you have (and often, trailers are handled by a completely separate editing department...they can't ask for more than what they're given), and what the production is ready to release. If they had more footage ready...as they judged it to be ready, not us...they probably would have used it.

Like I used as my previous example, the tank scene in The Iron Man Superbowl spot was nowhere near the money shot for the whole entire film by any stretch, but it was the money shot for that spot in particular, and even though it wasn't close to completion, they put it in there to achieve the desired effect.
That doesn't mean that every film invariably has to follow the same path. And just because IM had a version of the tank sequence that looked like that doesn't mean that GL had a similarly-finished one of another. You're assuming way too much.

Plus...people who saw that first Iron Man tank shot had no reference to know that it wasn't 'finished'. That concept isn't common knowledge with moviegoers. It had it's own shading, lighting, etc...enough so that it could pass quickly for a shot in the film. Something similar from GL might not even have that much in it if it's a more complex composition. It might look even more 'video-gamey' than IM's shot did...which wouldn't need a reference of the 'real thing' to look bad.

Including little things like Hal's rendition of the oath (which by the way was funnier than anything they showed the first time,while still maintaining the proper tone),
It also took longer than anything in the first, which they wanted to fit into 2:30. You have a little more breathing room in a 4:00+ sizzle reel.

or Abin Sur's descent to Earth would have made that initial impression much stronger in people's minds who have no idea what a Green Lantern is.
Again, maybe they hadn't had it in a state that they felt comfortable about releasing at the time of the first trailer. This is all their prerogative, not ours. So even though the sentiments behind your complaints are understandable from a personal standpoint, it's really baseless for you to judge how they 'should have done it', if a) you don't really know how trailers are handled within the workflow of a major feature production, b) you don't specifically know what they did and didn't have to work with at the time, and c) you don't have creative say over the film. That being the case, your rant is more about you than it is about the actual film and how they're going about their business...and you're assuming it's a simple as you're making it out to be. This is the problem with so much internet and available 'behind the scenes' stuff these days...people start to think they know how it works, when they're only getting the smallest taste of it.

At least they have a better trailer out now, and if the film is good enough, that will decide how popular/successful it will be much moreso than the first trailer.
 
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Kalmart, I'm not going to rebuttal every single thing you said, but clearly, your the one who seems to be taking this more personal than me. Your the one acting as if your behind the scenes more than I am, I'm going by the consensus of average people, and the consensus of the producer who really is behind the scene.

It's the facts as they are right now. If what I said came off as a rant, then I have more work to do on my delivery, as you do as well. You have a knack for coming off like a prude at times, intentional or not. I also think it's baseless for you to consider what I said baseless, which is the norm around these parts but especially irritating when you act as if your on some higher plane of understanding. Just like I'm not behind the scenes, you aren't either, regardless of what rudimentary experience you may have in film that you feel justifies your condescension. You act almost as if I'm bashing something on purpose, like I'm getting something out of it lol.

Believe it or not, I want the film to be a success so that we get more DC properties not named Superman or Batman. Perhaps your right, and some of the footage wasn't ready to show to such an extent that they couldn't showcase it in a trailer, but unless your working on the movie and know that to be true, your opinion on that is no more valid than mine. They could have just wanted a different tone to the trailer, saw that the response wasn't what they wanted, and backtracked. Do you really know? I don't, it's pure speculation, and isn't that the point of a message board dealing with unreleased movies to begin with?

Time will tell exactly how people receive this film, and how much that first trailer affects the perception but trust me, I watched in '03 how a weak Super Bowl Spot for the Hulk gave people all types of preconceived notions about the film that carries over to this day, when anyone with a discerning eye can see ILM did way better work with much more complexity in that film than anything that was in TIH. But I digress, we can continue this conversation once the movie is out :cwink:
 
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Kalmart, I'm not going to rebuttal every single thing you said, but clearly, your the one who seems to be taking this more personal than me. Your the one acting as if your behind the scenes more than I am, I'm going by the consensus of average people, and the consensus of the producer who really is behind the scene.
The difference is...I actually know what goes on behind the scenes....so you'd be wiser to actually consider the info, instead of just reacting. Trust me, I'm not blaming you...a lot of it isn't common knowledge. No need to get so defensive.

It's the facts as they are right now. If what I said came off as a rant, then I have more work to do on my delivery, as you do as well. You have a knack for coming off like a prude at times, intentional or not. I also think it's baseless for you to consider what I said baseless, which is the norm around these parts but especially irritating when you act as if your on some higher plane of understanding. Just like I'm not behind the scenes, you aren't either, regardless of what rudimentary experience you may have in film that you feel justifies your condescension. You act almost as if I'm bashing something on purpose, like I'm getting something out of it lol.
I'm not claiming to be on a 'higher plane'...I'm simply sharing some insight because I actually work in film and perform/supervise a lot of these processes. So there's nothing 'rudiementary' about it. Sorry if you feel condescended...that wasn't the point, so put away the claws. ;)

Believe it or not, I want the film to be a success so that we get more DC properties not named Superman or Batman. Perhaps your right, and some of the footage wasn't ready to show to such an extent that they couldn't showcase it in a trailer, but unless your working on the movie and know that to be true, your opinion on that is no more valid than mine. They could have just wanted a different tone to the trailer, saw that the response wasn't what they wanted, and backtracked. Do you really know? I don't, it's pure speculation, and isn't that the point of a message board dealing with unreleased movies to begin with?
Sure, but you're assuming too much about the actual process, when there's a lot of real factors that come in for the people actually working on it and getting the material out....and it's not a fair way of assessing the 'situation'. I think if you did know, you would (hopefully) consider that before saying they're not doing their job as well as they could. It makes you feel gipped, which isn't good either.


Time will tell exactly how people receive this film, and how much that first trailer affects the perception but trust me, I watched in '03 how a weak Super Bowl Spot for the Hulk gave people all types of preconceived notions about the film that carries over to this day, when anyone with a discerning eye can see ILM did way better work with much more complexity in that film than anything that was in TIH. But I digress, we can continue this conversation once the movie is out :cwink:
I really doubt the 'average person' won't care that the first trailer was bad if they like the second trailer and the film. I really don't think it's the chemical weapon with lingering effects hat you're making it out to be...but if you want to believe that, by all means help yourself. And to be honest...it really wasn't that bad, either. :O Hopefully, when the film does come out, you'll be able to just watch and enjoy it...instead of wondering how it helps the trailer that came out 8 months earlier or what have you. :up:
 
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The difference is...I actually know what goes on behind the scenes....so you'd be wiser to actually consider the info, instead of just reacting. Trust me, I'm not blaming you...a lot of it isn't common knowledge. No need to get so defensive.

Not defensive, just saying that even if you are well versed in all things concerning film, I doubt you have any more of an inside track on this particular production than I do. That's like saying anyone with experience in music can pinpoint every nuance of Abbey Road or Thriller.

I'm not claiming to be on a 'higher plane'...I'm simply sharing some insight because I actually work in film and perform/supervise a lot of these processes. So there's nothing 'rudiementary' about it. Sorry if you feel condescended...that wasn't the point, so put away the claws. ;)

Point taken, but still irrelevant on certain levels, as I stated above. Still, I can respect your point of view, I just like that same level of respect, and you sometimes come across as holier than thou when speaking about film intricacies. Given your position, it's understandable, but I like to be addressed how I address others, that's all. Claws retracted :oldrazz:

Sure, but you're assuming too much about the actual process, when there's a lot of real factors that come in for the people actually working on it and getting the material out....and it's not a fair way of assessing the 'situation'. I think if you did know, you would (hopefully) consider that before saying they're not doing their job as well as they could. It makes you feel gipped, which isn't good either.

Once more, I never said anything about them not doing their job as well as they could, I was simply stating and giving examples of prior footage from different films that contained visibly unfinished effects, even to the untrained eye. Ironman was moving herky jerky, the background looked unfinished, and the shot was still cool. I'm not suggesting I felt gipped, if anything, if they had the capability to produce a better trailer, they shortchanged themselves.

I really doubt the 'average person' won't care that the first trailer was bad if they like the second trailer and the film. I really don't think it's the chemical weapon with lingering effects hat you're making it out to be...but if you want to believe that, by all means help yourself. And to be honest...it really wasn't that bad, either. :O Hopefully, when the film does come out, you'll be able to just watch and enjoy it...instead of wondering how it helps the trailer that came out 8 months earlier or what have you. :up:

The issue is the average person may not care about Green Lantern period. That's the problem with first impressions not hitting the mark. Regardless of what quality the full movie ultimately has, a sour taste in one's mouth may not be so quick to recede as you think.

Batman Begins was nearly 10 years after the fact of Batman & Robin, and plenty of people had no desire to see that movie until after TDK came out. I think it's safe to say the stigma of what that franchise became had a lot to do with BB not having the same initial impact of it's predecessors, even though good word of mouth was the ultimate equalizer. You just want enough people in the seats to mouth the good word to begin with...
 
I thought you said you weren't going to 'rebuttal'. ;)
 
Not defensive, just saying that even if you are well versed in all things concerning film, I doubt you have any more of an inside track on this particular production than I do. That's like saying anyone with experience in music can pinpoint every nuance of Abbey Road or Thriller.
No, but all films share certain common aspects of workflows, and it affects what's available for trailers. So you can't assume that they have everything available for them if you're looking at shots in later trailers that didn't make it into the first, or ones that were carried over, etc. That's why looking at it as a sign of negligence or what have you is ultimately unfair. There's a lot that isn't evident from just watching the finished product or behind-the-scenes stuff on DVDs. Different movies may have different things available, but the people who put together the trailers and such generally all follow the same protocol of doing the most with what they have, and what they're prepared to show.


Point taken, but still irrelevant on certain levels, as I stated above. Still, I can respect your point of view, I just like that same level of respect, and you sometimes come across as holier than thou when speaking about film intricacies. Given your position, it's understandable, but I like to be addressed how I address others, that's all. Claws retracted :oldrazz:
If I didn't respect your point of view, I wouldn't have responded to it in such detail. So there you go. If anything, I would hope that it would alleviate some of your misgivings. Some things can't be helped at certain points in getting a film out to theaters.


Once more, I never said anything about them not doing their job as well as they could, I was simply stating and giving examples of prior footage from different films that contained visibly unfinished effects, even to the untrained eye.
I really don't think it's as obvious as you're making it out to be outside of people who make a note of those kinds of things.

Ironman was moving herky jerky, the background looked unfinished, and the shot was still cool. I'm not suggesting I felt gipped, if anything, if they had the capability to produce a better trailer, they shortchanged themselves.
Maybe they didn't want to have jerky unfinished stuff in their trailer like Iron Man did...even if it was cool...if it really is that 'noticeable to the untrained eye'. :O And again, just because Iron man had that shot in that state doesn't mean that GL had one equally as cool in a similarly unfinished state. Every trailer for any of these major movies tries to use whatever they can that's deemed presentable for a variety of reasons. People at that level of work wouldn't just gloss over that. So we might want to give them the benefit of the doubt keeping that in mind.


The issue is the average person may not care about Green Lantern period. That's the problem with first impressions not hitting the mark. Regardless of what quality the full movie ultimately has, a sour taste in one's mouth may not be so quick to recede as you think.
That, I agree, could be an issue. GL could be a hard sell...but...you can't just change the natural flow of processes in prepping a film for release to compensate for that. Especially with effects that haven't been tried before.

Honestly....if not making GL out to be cheesy were a concern, I'd be much more worried about that GL mother-goose rhyme that you touted for being in the WonderCon ftg. than anything in the first trailer. I think they were wise not to put that in without a whole lot of other eye candy to cushion the groan.

In an ideal world, if you didn't have enough to make a trailer 'epic' or what not, you'd simply not put out a trailer until you have more. But those deadlines have to be met, so you make do with what you have, and hope that the work that's taking as long as it is will pay off in the theaters.

I still think you're overreacting to the first trailer, though. It wasn't an atrocity. It was just 'meh'. The fact that people (outside of comic fans) tend to forget those kinds of things quickly is, if anything, comforting when you hit them with something better later on.

Batman Begins was nearly 10 years after the fact of Batman & Robin, and plenty of people had no desire to see that movie until after TDK came out. I think it's safe to say the stigma of what that franchise became had a lot to do with BB not having the same initial impact of it's predecessors, even though good word of mouth was the ultimate equalizer. You just want enough people in the seats to mouth the good word to begin with...
Batman and Robin is a 'special case'. :O That movie created waves of ridicule not seen with many other movies in history. The first GL trailer wasn't even close to making an impact like that.

By the way, the 'unfinished effects' weren't what made the first trailer 'bad'. If anything it was the wisecraky feel to it and the fact that it felt like any other superhero movie. But if (hypothetically) they didn't have a lot of money shots to work with at the time, they had to come up with something or else not have a trailer at all. But really...it's hardly a ripple. If you take comic-fan-pride out of the equation, it was just another trailer for an upcoming effects/superhero flick. And that may be at the root of the resentment over the first trailer...that it was just ordinary....which for some folks could be even worse than being outright crappy. ;)
 
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No, but all films share certain common aspects of workflows, and it affects what's available for trailers. So you can't assume that they have everything available for them if you're looking at shots in later trailers that didn't make it into the first, or ones that were carried over, etc. That's why looking at it as a sign of negligence or what have you is ultimately unfair. There's a lot that isn't evident from just watching the finished product or behind-the-scenes stuff on DVDs. Different movies may have different things available, but the people who put together the trailers and such generally all follow the same protocol of doing the most with what they have, and what they're prepared to show.

Fair enough

In an ideal world, if you didn't have enough to make a trailer 'epic' or what not, you'd simply not put out a trailer until you have more. But those deadlines have to be met, so you make do with what you have, and hope that the work that's taking as long as it is will pay off in the theaters.

Point taken, even though I look at how Captain America is being handled, and they basically did just that, waited a good while until they got things to where they felt comfortable showing it. Of course they have the benefit of their "universe" being somewhat established, but it's still a different individual from what they've introduced so far.

By the way, the 'unfinished effects' weren't what made the first trailer 'bad'. If anything it was the wisecraky feel to it and the fact that it felt like any other superhero movie. But if (hypothetically) they didn't have a lot of money shots to work with at the time, they had to come up with something or else not have a trailer at all. But really...it's hardly a ripple. If you take comic-fan-pride out of the equation, it was just another trailer for an upcoming effects/superhero flick. And that may be at the root of the resentment over the first trailer...that it was just ordinary....which for some folks could be even worse than being outright crappy. ;)

Oh no doubt, that was my main issue with it from the beginning, I was just here addressing something that sort of nagged me about what they said prevented GL from showing more shots of Oa or things of that nature in the first trailer, but believe me, the effects weren't a problem for me, and never really were.

The suit/mask weren't either (I've actually exhausted myself arguing the merits of both when the first glimpse came out) it had everything to do with the tone, but I felt like they really couldn't do anything else if they weren't going to show additional footage of the "cool" stuff, which brings us back full circle to what I was getting at initially. I definitely understand what your saying and where your coming from, I guess I'm just confused as to why show anything if that's the case.

Being just ordinary is definitely a problem facing any upcoming superhero movie because this isn't the 90's or 80's anymore. We get at least 3 superhero flicks a year now, so in order to even get a sequel, yeah, GL might want to put his best foot forward from here on out, because at this point, almost everything in the genre is quickly becoming cliche'. I mean, deadlines are made to be broken anyway, aren't they :woot:
 
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THis probably won't count to some of you here, BUT, I remember seeing the teaser trailer for Star Trek: First Contact at the theater..... It CLEARLY used footage from TNG episodes and Star Trek: Generations.

http://www.youtube.com/watch?v=NkJQK12BnK0

1) 'future' Enterprise-D flying away from the exploding U.S.S. Pasteur from 'All Good Things...' Series finale.

2) Borg laser cutting into the Enterprise-D from the episode 'Q-Who?'

3) The destruction of the Enterprise-D's drive section from 'Star Trek: Generations'
 
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One more example. Pirates of the Caribbean: On Stranger Tides Trailers.

Trailer 1
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Trailer 2
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Trailer 1
trailer12.png


Trailer 2
trailer22.png
 
they changed the shot of Tomar-re and Hal infront of Oah.it looks like WB has to much money that they are changing shots just for fun.

there was nothing wrong with Tomar-er looking back at Hal.
 
THis probably won't count to some of you here, BUT, I remember seeing the teaser trailer for Star Trek: First Contact at the theater..... It CLEARLY used footage from TNG episodes and Star Trek: Generations.

http://www.youtube.com/watch?v=NkJQK12BnK0

1) 'future' Enterprise-D flying away from the exploding U.S.S. Pasteur from 'All Good Things...' Series finale.

2) Borg laser cutting into the Enterprise-D from the episode 'Q-Who?'

3) The destruction of the Enterprise-D's drive section from 'Star Trek: Generations'

Wow, I'm surprised you were able to spot some of those (the only one I thought was obvious was from Generations).

Terrible trailer, too. First Contact itself was the best of the TNG era movies, though.
 

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