The FF have been lending their names and likenesses to products goping back to FF#9 I think, when we find out there's an FF comic in their world, created by Lee & Kirby and sometimes based on their "real" adventures. The FF's "self-merchandising" has become an even more prominent part of the FF landscape over the last 20 years or so.
This shot is a good omen, I think.
I still can't believe we're getting Doom, Silver Surfer, Galactus and Frankie Raye, for crying out loud...all in this sequel.
Even if it ends up being a "10" on the SuckoMeter, its still gonna be something to see.