Age of Extinction IMAX 3D at 9PM?

SuperJediHero

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Is that the new trend now? Movies used to be Midnight, then 8pm, 10pm.

I think Transformers is the only one now that's going to start at 9pm.
 
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Almost every new release in my area gets 8-10 pm showings now on Thursday night. Sometimes even earlier, this isn't a new trend.

They still have midnight showings, but instead of just midnight showings now there is a whole "Thursday night" opening event basically. Multiple screens, multiple times.
 

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