i'm not sure you get my point.
this is it
if say, you want to introduce a new powerhouse like the sentry and confirm their status as being hardcore, you put them up against the hulk and have them win.
if you want to breath life into an old existing character like say daredevil, you put him up against wolverine and have him win.
this is as these losses does not affect the fan base of wolverine or the hulk but helps give merits to new or flagging characters and helps increase their fanbase.
it's a win/win situation unless of course the deus ex machina method used in defeat.
now do you get what i'm trying to say.
When was the last time a new character went up against cyclops or the thing to prove their worth?
Off the top of my head: Black Panther whooped the whole FF out of the gate, and I'm not even going to bother to look up Namor's introduction. This is aside from the time that Spider-Man webbed up Thing, immobilizing the class 75 strengther for hours just so the writer could show off how uber the kid's webbing is.
Who other than Sentry has been introed by beating up the Hulk?
Now, I see your point, but I believe you are so focused on Hulk and Wolverine's losses that you cannot see that their losses are dwarfed by everyone else's around them, both in number and quality.
When was the last time a new character beat Wolverine to 'prove their worth?' With the possible exception of Xorn, who, techincally, was not a new character, I can't think of anyone who has even 'showed up' Wolverine without being an veteran fighter with a strategic advantage.
As for the Hulk, yes, people like to put new powerhouses against him, but look how many people he's rolled over in WWH in order to make Hulk look like the man.
Again, yes, people use Wolverine and Hulk as punching bags, but not only are other characters used more, and more carelessly so, but Wolverine and Hulk use other characters as punching bags far more often than they are used. Far more.
Hmmm... what's a good analogy...?
It's like you're saying "Oh, my car can only go 90 mph..." when clearly, everyone else is going 60, and you're leaving us behind.
Yes, we understand that what you're saying is correct, but that's still the best there is, so it makes complaining sound really odd.