This whole thing with Spidey has gotten hilarious beyond belief.
Joey Q. is probably Marvel's greatest EIC but at the same time you've got to realize he's made some very bad decisions regarding Spidey ON PURPOSE.
JMS has stated that he figured he'd be able to retcon the gwen kids before he left, and that he would return Spidey to the Stan Lee's days. So most likely they've known as far back as Sins past that they would go down this route. So I'm guessing thats when this whole return to the silver age plan really went into motion. (seeing thats where we also started getting depressing story back to back.)
The story telling by JMS run is very inconsistent. I think he did a really good job of balancing the dark elements that more recent spidey fans are used to with humor that modern fans would find funny.
At the beginning of his run, JMS probably wrote the best humor in Spidey books IMO.
Unlike some writers like Guggenheim he didnt try too hard to be funny. He made Peter witty and he NAILED IT.
Than suddenly during the events that Joe starts actively promoting (again the sins past era) we start to get depressing event after depressing event, with Peter acting HORRIBLY out of character.
which were obviously made to generate sales for a while....
than use it as an excuse to basically say, ok. we did this for a reason. to force you to like the continuity we're about to play around with since we KNOW this isn't what you love about the character.
Joey Q. (since he is basically the personalization of marvel currently) has staked his entire rep on his personal belief that Spidey should be single. HIS belief. because some people actually dont care.
I honestly liked the fact that Peter had someone that supported him as Spidey, it also took out the annoying soap opera drama....I mean how many times do we need to see Spidey mess up Peter's relationships?
Marvel is even actively pushing away
some of their loyal fans that love continuity.
with Bob Gale and Guggenheim insulting the fan base. Wacker's been the only one professional about it. I hope he stays on the book for along time.
The funny thing is that, for me Amazing has lost much of its attractiveness. I loved the continuity and now they've just made it too much of a headache to follow. Now its much easier to miss arcs. I pick up NWTD only because of the names that worked on the book and not because of the title character. of course after the next part I'll be dropping it again because I find the OMD/BND continuity annoying. like they are writing inside a small box.
They even have a couple of back doors to get out of this and hit ANOTHER retcon button. (MJ whispering)
I really do find all of this funny right now. Especially when you realize we will never know what the sales truly would have been since They changed amazing to 3x monthly and since they threw steve mcniven and Dan Slott on afterwards.