Marvel Studios' movie strategy: the Avenger Initiative and beyond

[spideymouse]

This thread discusses Marvel's strategy and future in movie-making, both concerning the Avengers and other Marvel superhero movies.

I am very pleased and excited about how Marvel is going about introducing individual heroes before teaming them up in the Avengers movie. It is working out much better than DC/WB's plan of starting with the Justice League first, then breaking off into spin-offs--as of now, it has put DC in a rut.
As well as they've been doing, I think Marvel should adopt a mixture of the two strategies surrounding the Avengers:
If the Ant-Man doesn't get off the ground before the Avengers movie (which seems very likely), I would love to see him and Wasp get a spin-off afterwards. If Hawkeye and Black Panther have smaller roles in the Avengers movie (although Jon Favreau's revelation didn't include either of them), I'd love for them to get spin-offs for themselves, too. In effect, this strategy would be a chiastic structure: build-up with individual movies to the climactic Avengers movie then follow up with individual spin-offs and sequels that can reference the Avengers here and there, perhaps building up to Avengers sequels as well.

More generally, as Marvel establishes its larger movie universe, Marvel should revamp their past superhero movie flops by getting their rights and produce team-ups or cameos liberally. I've seen threads here and there about a Daredevil and Punisher team-up movie and other dream team-ups like Spidey/Daredevil or Secret Wars. The trickiest thing is for Marvel to regain the rights to their properties, which may never happen with X-men or Spider-Man. If they did in the far future, it would be awesome.

Anyway, what do you all think? How would you like to see Marvel approach their movies?

 

[Wolfman]

Well i would like them to forget the "we only make PG-13 films". Of course the success of they're movies is more likely with lower rating, but it can make the movies lame too. I would also like them to make movies of different genre. Iron Man, Hulk are action pictures, but Thor could be they're fantasymovie, Werewolf by Night the horror one, Deathlok scifi/action ect. But of ourse that's propably not going to happen..

 

[FaT_tONle]

Yeah I agree... although I'd ditch the Ant-Man spinoff. I mean I'd just put Ant-Man in the Avengers sequel the next time I used him. I agree that Marvel should keep recycling characters. I would prefer you introduce a character in his/her own film before putting then in a crossover film. I want to see Black Widow, Hawkeye, and Black Panther in their own films before I see them in Avengers. Or maybe do a two in one film (ala Daredevil/Punisher). Now if you go over to X-Men there are obvious rumors of Ryan Renolds cameoing as Deadpool in the Wolverine movie. I was thinking you can do something similar with Black Widow in Avengers. Give her a cameo... then a spinoff film in like 2012. Same thing with Hawkeye. Then put them in the Avengers sequel. However, Marvel also may consider continuing the solo franchises after Avengers... top that with the fact that they are only doing two film a year... I fully understand why we may not get all these movies. But all of them should eventually happen in the same order as I outlined if Marvel wants to have continued success. And they should be done sooner than later to avoid recasting.

 

[ironman29758]

Yeah I agree... although I'd ditch the Ant-Man spinoff. I mean I'd just put Ant-Man in the Avengers sequel the next time I used him. I agree that Marvel should keep recycling characters. I would prefer you introduce a character in his/her own film before putting then in a crossover film. I want to see Black Widow, Hawkeye, and Black Panther in their own films before I see them in Avengers. Or maybe do a two in one film (ala Daredevil/Punisher). Now if you go over to X-Men there are obvious rumors of Ryan Renolds cameoing as Deadpool in the Wolverine movie. I was thinking you can do something similar with Black Widow in Avengers. Give her a cameo... then a spinoff film in like 2012. Same thing with Hawkeye. Then put them in the Avengers sequel. However, Marvel also may consider continuing the solo franchises after Avengers... top that with the fact that they are only doing two film a year... I fully understand why we may not get all these movies. But all of them should eventually happen in the same order as I outlined if Marvel wants to have continued success. And they should be done sooner than later to avoid recasting.

Ant Man was a part of the originals Avengers stories as well as the ultimates so he should be in the avengers movies

 

[FaT_tONle]

When did I say Ant-Man shouldn't be in the Avengers movie ...

 

[Lord Blackbolt]

Ant-man would make a great movie. IMO