Marvel Studios will Go Head to Head with Batman vs. Superman

[mclay18]

I wish they do too.

 

[Donut]

Imagine the TV Spots if no one moves

"If you see one movie see Superman. If you see two movies see Batman in the same movie as Superman for the first time again"

 

[Iceman]

I'm a big supporter of both but some part of me will hope they both do terribly if they end up on the same date just so nothing so stupid ever happens again. t:

 

[SpideyFan866]

I guarantee, they will barely affect each other should they end up releasing the same day.


However, its looking increasingly likely that Marvel (or rather, Disney) will move the date of Captain America 3.

 

[SpideyFan866]

Thanks to CA:TWS crossing over $600M worldwide -- with MOS' $668M worldwide total in its sights -- insiders say Marvel Studios isn't budging.

http://www.hollywoodreporter.com/news/captain-america-winter-soldier-sails-698422

Hmm... with that in mind, I think WB will blink.

Yeah...... Marvel (as in Marvel Studios) won't budge.

Their parent company (and whom they must answer to), Disney, is a whole other story.


If Disney says move (especially if Disney wants to place the first SW spinoff in that month), they have to move.

 

[Iceman]

I guarantee, they will barely affect each other should they end up releasing the same day.

I double guarantee the opposite. It really is just simple maths and a reason why 2 films of this potential size haven't been pitted against each other on the same weekend before. Not only that, in this case there is a massive overlap of potential audience.

You won't hear anyone actually involved with box office figures use the word "barely" in relation to their impact on each other. People who only have time to watch one film but want to watch both will miss one. People who have time to watch both will watch both while they might have watched one twice instead. I might have watched SVB 4 times (still plan to if it lives up to expectations and has enough time on its own), now I and similar CBF fans will have to split those viewings over the 2 films.

 

[:eek:]

One can expect these two movies opening at very large number of theaters. Would there be enough screens to open two similar movies of this caliber the same weekend? Would there be enough IMAX-screens?

 

[Iceman]

The total number of screens and theaters is fixed during their release window. If 2 huge films open at the same time they have to share screens, and therefore share cash (unless they want to splitscreen t

 

[DJ_KiDDvIcIOUs]

I say they do the smart thing and go old school with it, one ticket = both movies! Grindhouse style! It really is the only sensible thing for them to do when you take into account the fans

 

[The Shape]

I guarantee, they will barely affect each other should they end up releasing the same day.

Yeah, your guarantee would be completely wrong.

 

[Pink Ranger]

DC/Warner will likely blink, because they have way more riding on this movie than Marvel/Disney does. Captain America is just one out of 3 or 4 viable brands in its hero franchise; Superman/Batman is everything DC/Warner has left in that genre right now, and has pretty much most of its future tied to that one movie as well. They cannot afford to have any brand damage, and the unforeseen success of TWS must have an impact on that as well.

 

[mclay18]

DC/Warner will likely blink, because they have way more riding on this movie than Marvel/Disney does. Captain America is just one out of 3 or 4 viable brands in its hero franchise; [...] They cannot afford to have any brand damage, and the unforeseen success of TWS must have an impact on that as well.

CA:TWS is an unqualified success, but it's not a juggernaut like Iron Man 3 ($409M domestic, $1B ww) or The Avengers were ($623M domestic, $1.5B ww). WB would think twice if TWS were doing Hunger Games-sized domestic numbers, but it's not.

Anyone can make a case for either CA:TWS or BvS to move to April. Marvel goes to a spot that's worked for the previous film (helped by little to no competition), or WB can use Marvel Studios' strategy against them by moving upwards.

I do think WB has more to gain though. The Batman and Superman brands are the most recognized ones in their arsenal, and I think it's time the studio tried an off-peak month for a big superhero movie.

 

[Pink Ranger]

In hockey, if you've got the best player in the game on your team, but nothing much else, and you're facing a team with 4-5 good players, you don't send your star out to scrap with the other team's third or fourth best guy.

 

[Boom]

- Batman is a proven box office commodity.
- Man of Steel performed very well when taking realistic expectations into account, and it's performing especially well in Blu-Ray/DVD sales.
- It's the first time these two characters are appearing on the big screen together in 70+ years. The novelty factor is going to be there.
- Despite the *****ing and moaning regarding Ben Affleck, people will show up out of curiosity if nothing else.
- The turnout for casting calls today is rumored to be anywhere from five to seven thousand. Interest is clearly there.

Frankly, Batman vs Superman is about as much of a "little-to-no risk" project as WB can possibly get. It would take a catastrophically bad film for it to not be a huge financial success. The kind of movie that people walk out of halfway through.

And people should stop acting like Marvel has nothing to lose here. A weakened box office draw for CA3 could slow their ever-building momentum. And if BvS did come out on top box-office wise, does Marvel (or more importantly, Disney) really want to deal with article after article about Marvel finally stumbling in the wake of a DC project?

And no sane movie studio would be willing to take a hit on potential profits just to make a point. Especially The Mouse. Despite Feige's chest-puffing comments, Iger's remarks about them "struggling with it" don't surprise me in the least, and I can very easily see CA3 moving.

EDIT: Alan Horn, not Iger.

 

[mclay18]

That was Alan Horn that made that "struggling with it" comment, not Bob Iger. Horn knows what its like on the opposite team.

 

[Boom]

My bad. Thanks for correcting .

 

[Ms. Marvel]

- Batman is a proven box office commodity.
- Man of Steel performed very well when taking realistic expectations into account, and it's performing especially well in Blu-Ray/DVD sales.
- It's the first time these two characters are appearing on the big screen together in 70+ years. The novelty factor is going to be there.
- Despite the *****ing and moaning regarding Ben Affleck, people will show up out of curiosity if nothing else.
- The turnout for casting calls today is rumored to be anywhere from five to seven thousand. Interest is clearly there.

Frankly, Batman vs Superman is about as much of a "little-to-no risk" project as WB can possibly get. It would take a catastrophically bad film for it to not be a huge financial success. The kind of movie that people walk out of halfway through.

And people should stop acting like Marvel has nothing to lose here. A weakened box office draw for CA3 could slow their ever-building momentum. And if BvS did come out on top box-office wise, does Marvel (or more importantly, Disney) really want to deal with article after article about Marvel finally stumbling in the wake of a DC project?

And no sane movie studio would be willing to take a hit on potential profits just to make a point. Especially The Mouse. Despite Feige's chest-puffing comments, Iger's remarks about them "struggling with it" don't surprise me in the least, and I can very easily see CA3 moving.

EDIT: Alan Horn, not Iger.

Exactly. It baffles me when people say "this is good for Marvel as they have nothing to lose and it will stop people from taking their release dates again". Both movies will hurt each other but BvS is likely to make more money and there will be many articles talking about it. That would not be a good look for Marvel/Disney at all.

 

[mclay18]

Hmm... with the recent news about Snyder officially committing to JL, I wonder if that'll sway the odds in WB's favor on keeping the May 2016 slot?

 

[Ms. Marvel]

I just want this to end.

 

[Mr.M]

Cap will simply move back to April if that date is open. They've grossed 600 already in that slot no? Why deviate from the formula? It's bad enough that they've yet to release a Cap film on July 4th weekend, but what difference does it make opening in April or May now? It's negligible. With all the competition in May, April is the new May.

Still think BvS should go deeper into the summer though. BvS could easily still take a mid July spot comfortably. Not sure why WB would want to front load versus X-Men and Spidey. But hey, I think either way, both movies will be fine regardless of who budges.

 

[mclay18]

If El Mayimbe's current 'scoop' is any indication, WB is looking to have another d**k measuring contest with Marvel Studios in 2017.

Great.

 

[Octoberist]

It's confirmed! As we first broke back in January, the Justice League movie will indeed follow Batman vs Superman!

I don't have a big problem with El May but man, that is the obvious damn thing in the world to break.

 

[Donut]

That guy is annoying why is that site even alive ?

 

[Octoberist]

They haven't really broke any real news that came to fruition in a long time. Maybe the last big one was Bradley Cooper as Rocket Racoon and some casting for Gotham.

They still have scoops but literally nothing has materialized.

I'm convinced that the El May lost his original spies back at the height of Latino Review's success in getting scoops back in 2007-2011. It seems like everything crashed when El May messed with Marvel (announcing Guardians of the Galaxy before they did) and they never FULLY recovered.

 

[Donut]

Eh Moron is the movie industries Michael Patcher