Marvel's Business

Discussion in 'Marvel Comics' started by iloveclones, Feb 22, 2005.

  1. iloveclones

    iloveclones spooky....

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    I don't know if anyone else is interested in this kind of stuff, but I thought I'd make a running thread about the business end of Marvel. Any comments, links accepted. Here's one I saw on the licensing of the characters from comics2film.com:

     
  2. Silver Sable

    Silver Sable Wild Pack Commander

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    That article is so true :)
     
  3. iloveclones

    iloveclones spooky....

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    DBM found this article over at http://www.brokenfrontier.com/columns/details.php?id=228 Here's the full text for part 1:

     
  4. iloveclones

    iloveclones spooky....

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    Galactus always posts these numbers here,

    http://www.superherohype.com/forums/showthread.php?t=142272&page=3

    so I thought I'd make a link for anyone interested.

    The pnly things I find interesting are:

    New Avengers- like it or hate it, this gamble paid off for Marvel (for now anyway) I think you have to wait until sales level off to find out if this were a risk worth taking. And I find it hard to believe that it could have sales this high without a good portion of the old readers on board (again, for now). That was the only thing that really concerned me about this concept, that a good chunk of "established" readers would drop the title.

    Amazing Spider-man- the risk that didn't pay off. I wasn't a harsh critic of this story, but it seems as though people are voting with their dollars. I've liked JMS's run, but I think it may be time to say bye-bye and concentrate on FF.

    Spider-girl- Coming to a theater near you, "The Comic That Wouldn't DIE!" I have to admit, I stopped buying this around 65 or so and will probably start picking it up again because I addicted a friend's daughter to it. And that's why I think Marvel lets this title stick around. This is the demographic that they'd love to grow.

    MTU- Really disappointed because I really like this title. Its drawing Spider-girl numbers but doesn't have the good reason to keep it around.
     
  5. Themanofbat

    Themanofbat Never Mind the Buttocks...

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    Yep.. this is one good book ala old Marvel.... characters, continuity, references to past stories, etc...

    But nowadays, people only seem to care about nice story "arcs" that wrap things up nice & neatly after the convenient 4 to 6 issues.

    :(
     
  6. rubio

    rubio Registered

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    Okay, lets see. ASM lost readers, so did MKSM, so did USM and Spectacular and so did almost every book in the top 100. Yet you single ASM out? I think your conclusions are incorrect. Okay, whatever but if you looked outside Spidey forum at Hype you'd notice the story was well liked in many places.

    Agreed about MTU, those numbers are pretty low but hopefully enough to keep the title around.
     
  7. iloveclones

    iloveclones spooky....

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    Actually, because of the atmosphere there, I hardly spend any time in the Spidey forum.

    Mostly I made this thread to talk about the cold, hard numbers, whether I like them or not. I certainly know that there were people that liked that story (I'm knda one of them), but you can't argue with the drop in sales after the arc. And I singled it out because that is the main title and the flagship of the company. AND it just had a blockbuster movie to help out. I'm one of the few that LIKED the clone saga (all of it), but I would be foolish enough to deny that a significant chunk of people didn't and STOPPED BUYING. I don't think this even comes close to that, but it might be the first signs of people dropping the title.

    Again, I'm not saying it was a good or bad story (artistically), just talking about the numbers.
     
  8. euroq

    euroq Registered

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    http://www.newsarama.com/forums/showthread.php?s=&threadid=29001


     
  9. Gambit8370

    Gambit8370 Registered

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    There is an error in the Toys Net Sales data.

    It says "increase" when it should say "decrease".

    Go figure...:rolleyes:
     
  10. iloveclones

    iloveclones spooky....

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    Obviously, another graduate from the Arthur Anderson school of accounting.....
     
  11. Gambit8370

    Gambit8370 Registered

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    It was probably just written by B...

    Nah I won't go there. :D
     
  12. iloveclones

    iloveclones spooky....

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    Read you prospectus' again knowing what you know about Enron!
     
  13. DBM

    DBM Mad Scientist

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  14. DBM

    DBM Mad Scientist

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  15. euroq

    euroq Registered

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    http://www.icv2.com/articles/indepth/6540.html

     
  16. Gambit8370

    Gambit8370 Registered

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    He's right.

    7-11 customers who are new to comics won't be fans of decompression writing where the story does not progress much from beginning to end of a single comic (see Bendis on DD, Jones on Hulk).
     
  17. iloveclones

    iloveclones spooky....

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    I was reading through the second part of the News-stand column, and was trying to think of a better type of display. This is an 'out-of-the-box' type solution, and possibly too expensive, but here it is anyway: I was thinking about Toys 'R' Us and how they have those scanners throughout the store so you could get the price on any piece of merchandise by scanning it yourself, and also how a lot of music stores allow you to listen to previews of albums using the same method. What if they kept the comics in the nice plastic cover that we all know and love, but you could scan it and read a partial preview on a monitor. Maybe even as much as half of the comic. This way, while mom is shopping at Target, little Johnny can occupy himself over in the comic section plopped in front of the monitor. Little Johnny then bugs mommy to purchase said comic(s), because life will end as we know it if he doesn't find out what happens. Hopefully, mommy won't drop dead of a heart attack at the price. Some more business savvy people could explain to me the drawbacks.
     
  18. Head>On<Collider

    Head>On<Collider Registered

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    Good thread, I'll come back later and contribute as soon as I've got the time!
     
  19. euroq

    euroq Registered

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    From Buzzscope (formerly known as Popcultureshock), a former long-time Marvel editor Jim Salicrup talks about Marvel's move to 7-Eleven.

     
  20. TheCorpulent1

    TheCorpulent1 SHAZAM!

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    Wow, what a crappy name change. Pop Culture Shock was much better. :(

    It'd be cool if they just did away with Marvel Adventures altogether, since it'll inevitably confuse readers who pick up on them and want to get into the "real" Marvel comics later, but the fact that they're selling anything out of 7-11s again is good.
     
  21. Dread

    Dread TMNT 1984-2009

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    Marvel Age will fail in sales for the same reason DC's lines of cartoon-based books don't sell terribly well; most kids don't think of themselves as kids and know when a book is being geared for kids. They often would find it "for babies" and want to get in on the real stuff. That's what should return to newsstands, Toy's R Us and other related stores.

    In the 90's I saw Toys R Us selling packs of random Marvel/DC comics for a set price, and I wonder how well those sold.
     
  22. TheCorpulent1

    TheCorpulent1 SHAZAM!

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    I bought a few of those. They were pretty sweet.
     
  23. euroq

    euroq Registered

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    http://www.icv2.com/articles/home/6760.html

     
  24. iloveclones

    iloveclones spooky....

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    That's a little bit of a jump, isn't it? Just to put those numbers in a little broader perspective, here's the top 20 with descriptions for the first 10:


    1. Disney Consumer Products
    Worldwide &#9670; $15 B
    Andy Mooney,
    Chairman (818) 567-5947
    Disney Consumer Products (DCP) will further expand programs
    for core brands Mickey Mouse, Winnie the Pooh, Disney Princess,
    and Power Rangers and introduce new properties That’s So
    Raven, W.I.T.C.H., JoJo’s Circus, and Baby Einstein. Efforts to
    broaden exposure for Mickey Mouse include appearances as the
    Grand Marshall for the 2005 Tournament of Roses Parade and
    the Cherry Blossom Parade in Washington, D.C., as well as a new
    Disney Channel television program targeted at the preschool set
    planned for 2006. Pooh’s Heffalump feature film—in theaters
    February 2005—introduced a new character, Lumpy, to the 100
    Acre Wood for the first time in 40 years. Additional Pooh television
    specials and direct-to-video releases are planned in 2005.
    Disney Princess will benefit from the platinum-DVD release of
    Cinderella. A new line of Cinderella consumer products will
    launch in 2005 as an incremental Disney Princess program
    across all major retailers. Other initiatives: refresh and introduce
    new items to the food and consumer electronics categories while
    introducing a new infant electronics business. &#10031;

    2. Warner Bros. Consumer
    Products &#9670; $6 B
    Karen McTier, EVP,
    Domestic Licensing, Global Toys, Publishing, &
    Themed Entertainment (818) 954-3008; Jordan
    Sollitto, EVP, Worldwide Marketing and International
    Licensing (818) 954-7807
    Warner Bros. Consumer Products (WBCP) kicks off 2005 with
    a stable of theatrical and television properties. Delivering more
    Batman action than ever, WBCP will capture the essence of the
    Caped Crusader in all his forms with a product line inspired by
    this summer’s theatrical release, Batman Begins; Warner Bros.
    Animation’s television series, The Batman; and classic Batman,
    straight from the pages of DC Comics. WBCP will satisfy
    consumers’ sweet tooth with the magical world of Charlie and the
    Chocolate Factory. Merchandise based on Harry Potter and the
    Goblet of Fire is sure to cast a spell on fans. Tim Burton’s stopmotion
    animated fantasy film, Corpse Bride, will be supported by
    a creative product line. Television continues to be a growing,
    asset-rich part of WBCP’s portfolio with such series as Hi Hi
    Puffy AmiYumi, Justice League, Krypto the Superdog, Teen
    Titans, Codename: Kids Next Door, and Scooby-Doo. &#10031;

    3. Nickelodeon & Viacom
    Consumer Products &#9670; $4.75 B

    Leigh Anne Brodsky, President (212) 846-7066
    Nickelodeon Consumer Products has a new name: Nickelodeon
    & Viacom Consumer Products, and an expanded roster of
    responsibilities that include merchandising for Nickelodeon,
    Paramount movies and TV properties, Spike TV, Comedy Central,
    and MTV International—all with a greater emphasis on global
    brand management. New Nick Jr. series LazyTown gets support
    from master toy licensee Fisher-Price with products due for fall
    ’05. Lifestyle ’tween brand everGirl gains shelf presence with dolls
    and doll accessories from Playmates, activity kits from GiddyUp!,
    a board game from Cardinal Industries, and exclusive apparel and
    accessories at Kohl’s. As licensing agent for Holly Hobbie, the
    company plans to reintroduce adult-based products for spring ’05
    for specialty stores. New kid-targeted brand Holly Hobbie and
    Friends launches as an entertainment and merchandising
    property in 2006. New venture Nickelodeon Records expands
    the line with a Kids Choice compilation and sound track for Drake
    & Josh. The first-ever Nickelodeon Family Suites by Holiday Inn
    opens Memorial Day in Orlando, FL. Upcoming movies:
    Charlotte’s Web and Barnyard for Nickelodeon Movies; War of
    the Worlds for Paramount Pictures. Also from Paramount: a new
    line of licensed merchandise based on The Godfather franchise
    led by a new Godfather video game from EA Games. &#10031;

    4. Marvel Enterprises &#9670; $4 B
    Tim Rothwell, President, Marvel Worldwide
    Consumer Products Media Group (310) 234-8171;
    Bruno Maglione, President, Marvel International
    +44 207 025 8401
    From a theatrical standpoint, integrated licensing programs are
    being built around such properties as Fantastic Four (Fox) in
    summer 2005; X-Men 3 (Fox), Iron-Man (New Line), and Ghost
    Rider (Sony), all scheduled for 2006; and Spider-Man 3 (Sony)
    and Sub-mariner in 2007. The company also is focused on continuing
    to leverage its classic character licensing business and
    supporting multi-character sub-brands it has developed including
    Marvel Heroes, the preschool-targeted Spider-Man and
    Friends, and the infant-geared Marvel Babies. A core overall
    strategy will be to continue to consolidate license subcategories
    with category leaders that can help maximize awareness,
    distribution, and retail support for the Marvel brand. On the
    international front, Marvel will look to expand its presence in Latin
    America, South Korea, Malaysia, and India. &#10031;

    5. Sanrio &#9670; $4 B (est.)
    Bruce Giuliano, SVP, Licensing (310) 523-1705
    A few of Hello Kitty’s friends will join her on licensed
    scatter-brained Chococat (1996), cheerful fawn Deery Lou
    (2002), and longtime favorite My Melody (1976). The initial offering
    will consist of T-shirts, underwear, and accessories, followed
    by other soft and hard goods. Hello Kitty will enter the luxe market
    with co-branded partners such as Judith Leiber with signature
    pieces including a minaudiere and other small accessories. The
    newest partner is Kimora Lee Simmons & Simmons Jewelry Co.
    The “Hello Kitty Collection by Kimora Lee Simmons” is a line of
    fine jewelry due at upscale department stores for summer 2006.
    The collection includes earrings, pendants, charm bracelets, and
    necklaces with diamonds and precious and semi-precious
    stones. Other co-branded collections include the limited-edition
    Hello Kitty Nokia phone, launched in January 2005. &#10031;

    6. Cherokee Group &#9670; $3.5 B (est.)
    Robert Margolis, Chairman & CEO
    (818) 908-9868
    The Cherokee brand continues to expand throughout Mexico,
    Europe, the Eastern Block, and parts of Asia. The Sideout
    brand expands in China, while Carole Little and St. Tropez
    West grow in the U.S. The company will continue to expand
    these brands worldwide as it seeks to further develop All That
    Jazz and Chorus Line in the U.S. House Beautiful and Latina
    will launch in the U.S. Brand representations include Hot Kiss,
    Garanimals, Steven Cojocaru “Cojo,” Popular Mechanics, and
    Essence. Cherokee Group continues to explore brand acquisitions
    and representations. &#10031;

    7. Major League Baseball &#9632; $3.5 B
    Howard Smith, SVP, Licensing; Steve Armus,
    VP, Soft Goods; Colin Hagen, VP, Hard Goods
    (212) 931-7900
    As part of its MLB Authentic Collection, Majestic Athletic
    becomes the official uniform supplier to all 30 MLB clubs and
    will introduce a new outerwear program. 2005 also will see
    the introduction of Nike Pro Performance apparel. MLB will
    continue to market to core fans, as well as continue to reach
    casual fans through the Access to the Show marketing program,
    which last year partnered with Projekt Revolution and
    the Finish Line to create a national promotional platform. Other
    goals: continue to focus on the women’s and kids’ apparel
    businesses; remain committed to the trading card business
    and baseball card collecting with a national marketing
    campaign; introduce a back-to-school product assortment
    and in-store merchandising while also expanding the memorabilia
    category through continued growth and awareness of the
    MLB Authentication program. &#10031;

    8. National Football League &#9632; $3.4 B

    Mark Holtzman, SVP, Consumer Products
    (212) 450-2000
    NFL Equipment (produced by Reebok) and women’s and children’s
    product are expected to drive significant growth in 2005.
    As part of the 10-year NFL-Reebok partnership, Reebok outfits
    all 32 NFL clubs with on-field uniforms and sideline apparel.
    Other apparel partners: G-III, Outerstuff, VF Imagewear, Riddell,
    and Wilson. Electronic Arts, Microsoft, and Sony fuel video
    games, while Fleer, Fotoball, MBI, The Topps Co., Playoff, and
    Upper Deck score in trading cards and memorabilia. &#10031;

    9. 4Kids Entertainment (Licensing Agent) &#9670;
    $3 B

    * (est.) Alfred R. Kahn, Chairman & CEO
    (212) 758-7666
    Yu-Gi-Oh! maintains a leading position in the ratings and the
    marketplace with new trading cards, toys, and video games.
    Since its reintroduction, Teenage Mutant Ninja Turtles has
    gained more than 75 licensees and now is among the top three
    male action properties at major U.S. retailers. New TMNT products
    will continue to launch this year. The relaunched Cabbage
    Patch Kids were one of the must-have holiday gifts of 2004. In
    2005, CPK “babies” and lifestyle merchandise begin rolling out.
    Girls are a focus with support for Mew Mew Power and Winx
    Club. A new trading card game is on tap for Winx Club in the
    first half of ’05. Magical Do Re Mi, another action-adventure
    show for girls, is expected to join the 4Kids TV lineup in 2005.
    Pokémon FireRed/Pokémon LeafGreen were among the topselling
    video games of 2004. New Pokémon toys and softlines
    are due in spring and fall ’05. Nintendo classic characters are a
    hit in softlines and accessories. One Piece merchandise is due
    to launch in fall 2005/spring 2006. &#10031;
    *Estimated worldwide sales for brands including product categories not represented by 4Kids
    Entertainment.

    10. National Basketball Association&#9632; $3 B Sal LaRocca, SVP,
    Global Merchandising Group (212) 407-8000
    The NBA’s merchandise business remains strong despite the
    decline in popularity of retro apparel. The league reached a $125
    million agreement with Spalding for the largest equipment deal in
    sports history and announced a comprehensive electronic
    games strategy. The NBA was the first sports league to develop
    mass-market programs with Wal-Mart and Target, and initial
    sales indications are positive. With the growing global popularity
    of the NBA and the increase of foreign-born players on current
    team rosters, the percentage of business outside the U.S. has
    risen to 25 percent of total sales. The NBA has seen strong sales
    increases in Europe with Champion, New Era, and Unk; in Asia
    with Reebok apparel; and in Latin America with new non-apparel
    licensees. The NBAStore.com launched three new foreign language
    online stores in two versions of Chinese, Japanese, and
    Spanish. In December 2004, the NBA Store achieved records in
    daily, weekly, and monthly sales; units sold; and number of visitors.
    Key business drivers include the continued popularity of the game
    as All-Stars such as Shaquille O’Neal, Tracy McGrady, and Vince
    Carter changed teams; the emergence of young players such as
    LeBron James, Dwyane Wade, and Amare Stoudemire; and the
    play of new teams such as the Phoenix Suns, Seattle
    SuperSonics, and Washington Wizards. &#10031;

    11. General Motors &#9670; $2.9 B
    12. The Collegiate Licensing
    Company &#9632; $2.8
    Mattel Brands Inc. &#9670; $2.4 B

    13. United Media &#9670; $2.4
    14. HIT Entertainment &#9670; $2.2 B
    15. NASCAR &#9632; $2.1 B (est.)
    16. Westinghouse &#9670; $1.9 B (est.)
    17. Universal Studios Consumer
    18. National Hockey League &#9632; $1.5 B

    *Due to the current labor dispute, the NHL could not provide updated sales numbers.
    19. Liz Claiborne &#9670; $1.4 B (est.)
    20. 20th Century Fox Licensing &
    Merchandising &#9670; $1.4 B
     
  25. euroq

    euroq Registered

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    http://www.newsarama.com/marketreport/MvlDCShowdown.htm

     

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