I'm sorry...I've said this before, but I have to say it again: you would have to be a special kind of stupid to not somehow realize that resurrecting Captain Marvel at the apex of the Civil War would generate a crapload of publicity. Marvel got exactly what they wanted. Quesada lives for getting people all riled up in a tizzy...yes, I said tizzy and I meant it.
It's just that, somewhere along the line, someone apparently forgot to pass the memo to Jenkins. Who, at this point, actually seems to have a pretty darn good idea as to why the readers were so disappointed. Which, again, begs the question: why in the world is he so peeved that people are so disappointed? He knows why. It ultimately just comes across as him borrowing a page from Bendis' book and convincing himself that everything he creates must automatically be flawless and wonderful, no matter how many people seem to actually hate it. It's a page that seems to hold more and more weight at Marvel, unfortunately.