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Peppa Pig and Fireman Sam accused of sexism by London Fire Brigade
Children's TV shows Peppa Pig and Fireman Sam have been accused of sexism by the London Fire Brigade.
It comes after an episode used the term "fireman" instead of "firefighter".
"Come on @peppapig, we've not been firemen for 30 years," tweeted the brigade.
"You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters."
In England, 5.2% of firefighters are women.
A statement from Mattel, the company behind the show, said it was "committed to representing [firefighters] work in the most appropriate way through our entertaining show for children".
"Fireman Sam is a much loved and iconic brand and we are constantly evolving to make sure that we stay true to the show's heritage as well as representing the world that children see around them today," it said.
"The team are always referred to throughout the show as 'firefighters' except Sam who has not evolved his title in his role as the show's namesake."
Earlier this week, LFB also tweeted its praise of a new Barbie firefighter doll, saying it was "helping girls & boys to imagine everything they can become".
Children's TV shows Peppa Pig and Fireman Sam have been accused of sexism by the London Fire Brigade.
It comes after an episode used the term "fireman" instead of "firefighter".
"Come on @peppapig, we've not been firemen for 30 years," tweeted the brigade.
"You have a huge influence on kids & using out of date stereotypical gender specific wording prevents young girls from becoming firefighters."
In England, 5.2% of firefighters are women.
A statement from Mattel, the company behind the show, said it was "committed to representing [firefighters] work in the most appropriate way through our entertaining show for children".
"Fireman Sam is a much loved and iconic brand and we are constantly evolving to make sure that we stay true to the show's heritage as well as representing the world that children see around them today," it said.
"The team are always referred to throughout the show as 'firefighters' except Sam who has not evolved his title in his role as the show's namesake."
Earlier this week, LFB also tweeted its praise of a new Barbie firefighter doll, saying it was "helping girls & boys to imagine everything they can become".