I'm frankly shocked at some people reviewing this movie. To me I catagorize Pixar films into three groups, Toy Story, Cars 1, Nemo and Incredibles, which would be the top tier, then you have tier 1B which may not have been financial successes, but they were top notch films, which I include Ratatouille, Up, Bug's Life, Wall-E. The lone film that doesn't stand up to Pixar's quality would be Cars 2, which is just like any other generic CGI animated film.
Brave not only fits in the second category, it's at the top of that category!
Brave is probably the first CGI animated film that I've seen besides Tangled to have a target audience of young girls. That's why this movie will do well. Mother's and daughters will be wanting to see this together for a long time. It's a story about relationships, and while there's magic and other things involved, it's really all about relationships.
I admire Pixar, because they take real risks in making these movies. They are more concerned about story than they are about some eye popping 3D effects, and while the 3D looks beautiful, don't expect the cheap gag gimmicks that other animation studios pull out, you just sit back and enjoy the beauty of these wide shots of a CGI rendered Scotland.
What risk exactly did they take in this movie? By Pixar standards the story is one dimensional as they come. Just coz the protagonist is female means jack ****.