What kind of campaign do you think we'll see? How much money do you think will be spent? Who is going to be targetted besides us fans? I suspect it to remain in the comic world. We'll see toys in the comic stores but not the retail places... perhaps. We'll see comics for sure but, probably not much more than this... besides the regular movie stuff (Posters and trailers and such). Can you imagine a promo campaign like Spidey had? That would be crazy.