J
jake3000x
Guest
Here you go Mr Nick:
The Sony Ghostrider web site should be a blog already, with comments from the director, backstage bits, art, preliminary sketches etc. Not a site with one picture on it, fans deserve better than that.
Tf it were me, this is what I would do.
1. Sponsor the Blood Sweat & Gears Tour from billy Lane Choppers inc. The tour is Billy way to thank our servicemen and women for all theyve done for our country. It was filmed for the Discovery Channel and makes stops at every major Bike rally. Sponsors already include Dodge, Activision and House of Kolor. It's a mobile show that encourages fan participation, and showcases the top bike builders.
As an aside. If it were me I would reconsider the date to move the movie up. I believe the original date was August 4th. The Sturgis bike rally, home to 600,000 fans every year is August 7th to the 13th. Imagine kicking off the biggest bike rally of the year with the opportunity to see the biggest bike movie of the year. Sony could have a huge promotion, and set up a drive-in bike movie, just like the old days. A huge jumbotron screen, bike lines up as far as you can see, and the Ghostrider premier on the big screen. Could be cool.
Why this works: It gets Ghostrider, the bikes and the movie displayed to about a half a million bikers, over a million if you include Sturgis. It gets TV coverage, web coverage with the likes of bikernet.com, etc, and coverage in all the biker magazines. Daytona and Laconia are two of the biggest stops on the tour. Simply, it's a great promotion for Sony and the film that also supports and salutes the members of our armed forces. Can't miss.
2. Great, we've got all the bikers, but really how do we capture that ever important "crucial" 18-34 year old market.
Easy.
The Mulisha. Brian Deegan and Tyler Evans are both planning to run the 2006 AMA Supercross Series. Tyler Evans was 2005 privateer of the year and Deegan, as head of the Metal Mulisha is a former rider and arguably, the most popular freestyle rider ever. Sponsoring their team, in association with the series, brings Ghostrider to about every 18-34 year old on the planet.
Why this works: Supercross just signed the largest TV package deal with CBS for next year. Deegan has already done TV coverage of the X-Games, so you can be sure he'll always be a prime interview, as well as coverage on the track. Media coverage on Transworld Motocross, Racer X, Moto News, etc. It gets the bikes, Ghostrider girls, and movie information at every Supercross event and stadium, whose general audience is, you guessed it, 18-34 year olds. Sony could offer a jumbotron screen to the series for replays and event info, in exchange for showing Ghostrider trailers and other movie info to fans. It's a huge win-win.
3. The last part of the marketing should embrace the hard core comic fans, the ones who have carried the torch for years and will continue to follow the character. Kill the stupid movie posters, the kind that everyone Movie Company comes out with. The Ghostrider movie posters should be limited edition hand drawn/painted prints. They should be drawn by the industry's premier Comic artists. These artists/firms will be selected by fans on the movie's blog site (which doesn't exist). The artists will be given a due date for submissions, after that their artwork is voted for on the Movie blog (which doesn't exist) by fans.
Why this works. It rewards the artists, it rewards the fans. Simple.
The Sony Ghostrider web site should be a blog already, with comments from the director, backstage bits, art, preliminary sketches etc. Not a site with one picture on it, fans deserve better than that.
Tf it were me, this is what I would do.
1. Sponsor the Blood Sweat & Gears Tour from billy Lane Choppers inc. The tour is Billy way to thank our servicemen and women for all theyve done for our country. It was filmed for the Discovery Channel and makes stops at every major Bike rally. Sponsors already include Dodge, Activision and House of Kolor. It's a mobile show that encourages fan participation, and showcases the top bike builders.
As an aside. If it were me I would reconsider the date to move the movie up. I believe the original date was August 4th. The Sturgis bike rally, home to 600,000 fans every year is August 7th to the 13th. Imagine kicking off the biggest bike rally of the year with the opportunity to see the biggest bike movie of the year. Sony could have a huge promotion, and set up a drive-in bike movie, just like the old days. A huge jumbotron screen, bike lines up as far as you can see, and the Ghostrider premier on the big screen. Could be cool.
Why this works: It gets Ghostrider, the bikes and the movie displayed to about a half a million bikers, over a million if you include Sturgis. It gets TV coverage, web coverage with the likes of bikernet.com, etc, and coverage in all the biker magazines. Daytona and Laconia are two of the biggest stops on the tour. Simply, it's a great promotion for Sony and the film that also supports and salutes the members of our armed forces. Can't miss.
2. Great, we've got all the bikers, but really how do we capture that ever important "crucial" 18-34 year old market.
Easy.
The Mulisha. Brian Deegan and Tyler Evans are both planning to run the 2006 AMA Supercross Series. Tyler Evans was 2005 privateer of the year and Deegan, as head of the Metal Mulisha is a former rider and arguably, the most popular freestyle rider ever. Sponsoring their team, in association with the series, brings Ghostrider to about every 18-34 year old on the planet.
Why this works: Supercross just signed the largest TV package deal with CBS for next year. Deegan has already done TV coverage of the X-Games, so you can be sure he'll always be a prime interview, as well as coverage on the track. Media coverage on Transworld Motocross, Racer X, Moto News, etc. It gets the bikes, Ghostrider girls, and movie information at every Supercross event and stadium, whose general audience is, you guessed it, 18-34 year olds. Sony could offer a jumbotron screen to the series for replays and event info, in exchange for showing Ghostrider trailers and other movie info to fans. It's a huge win-win.
3. The last part of the marketing should embrace the hard core comic fans, the ones who have carried the torch for years and will continue to follow the character. Kill the stupid movie posters, the kind that everyone Movie Company comes out with. The Ghostrider movie posters should be limited edition hand drawn/painted prints. They should be drawn by the industry's premier Comic artists. These artists/firms will be selected by fans on the movie's blog site (which doesn't exist). The artists will be given a due date for submissions, after that their artwork is voted for on the Movie blog (which doesn't exist) by fans.
Why this works. It rewards the artists, it rewards the fans. Simple.
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