So after having some time to process everything...which is a lot...
I think what the campaign should do moving forward is start framing Trump as an amoral trojan horse for Project 2025 (which also happens to be true). The Project 2025 messaging is working. The more people find out what it actually is, the more rightfully terrified they are, the TikToks are blowing up. Talk about Trump like the sad pathetic puppet he is, and then start talking about the dangerous people behind him. Start naming Kevin Roberts and shining a brighter and brighter spotlight on that horrific agenda and how they're not even hiding it. I really think that is how to thread the needle of keeping the stakes of the election front and center without constant accusations of inciting more political violence against Trump himself and "raising the temperature". Also, ya know, how the shooter was a registered Republican and used and AR-15. There are ways through this. The narrative doesn't play out as conveniently for the right as they want you to think.