hippie_hunter
The King is Back!
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Following a bizarre turn of events and a highly unlikely TV commercial, actor Jerry Lambert - for years the "face" of the PlayStation brand - is being sued, along with Bridgestone, by none other than Sony itself. Despite having made something of a name for himself playing the fictional PlayStation executive Kevin Butler, last month Lambert appeared in an advertisement for Bridgestone tyres playing a competitor's product, the Nintendo Wii.
Strangely, the commercial was later edited to remove Lambert from it entirely. Which seemed weird, but it may be explained by the fact that on September 11, Sony Computer Entertainment America filed a suit (spotted by gumby_trucker @ NeoGAF) against both Bridgestone and Wildcat Creek, a company registered in 2007 by...Jerry Lambert, who according to California Secretary of State data is also its president (presumably it's the registered name for the handling of his business affairs, since there's little other online data or representation for it).
Sony is suing both companies over trademark infringement, I'd wager for their use of Lambert - synonymous now with the PlayStation brand - in a scenario involving video games that aren't PlayStation games. It would be crazy if the fine print of Lambert's contract with Sony didn't include some mention of not being seen to endorse competing products for some set amount of time.
We've contacted both Sony and Bridgestone for comment on the specifics of the case, and will update if we hear back.
http://kotaku.com/5949607/sony-is-suing-kevin-butler
This sucks, I really wish that this doesn't destroy Sony's relations with Lambert so that way we can still get more KB commercials
Strangely, the commercial was later edited to remove Lambert from it entirely. Which seemed weird, but it may be explained by the fact that on September 11, Sony Computer Entertainment America filed a suit (spotted by gumby_trucker @ NeoGAF) against both Bridgestone and Wildcat Creek, a company registered in 2007 by...Jerry Lambert, who according to California Secretary of State data is also its president (presumably it's the registered name for the handling of his business affairs, since there's little other online data or representation for it).
Sony is suing both companies over trademark infringement, I'd wager for their use of Lambert - synonymous now with the PlayStation brand - in a scenario involving video games that aren't PlayStation games. It would be crazy if the fine print of Lambert's contract with Sony didn't include some mention of not being seen to endorse competing products for some set amount of time.
We've contacted both Sony and Bridgestone for comment on the specifics of the case, and will update if we hear back.
http://kotaku.com/5949607/sony-is-suing-kevin-butler
This sucks, I really wish that this doesn't destroy Sony's relations with Lambert so that way we can still get more KB commercials