http://www.cinematical.com/2006/04/26/dvds-of-steel-to-offer-movie-money/ "It may not be a golden ticket leading to a life of chocolate and singing midgets, but Warner Brothers' home entertainment line is offering a special insert prize with a select line of specially marked DVDs. In a promotion for their upcoming hopeful summer blockbuster Superman Returns, WB will include "Movie Cash" stubs (redeemable for only the Film of Steel, of course) with their summer DVDs, apparently valued up to $10.50 -- presumably enough to cover the full price of a movie ticket in most locales." Nice. Buy a movie, see a movie. Since I like buying DVDs and will probably see SR more than once, this is good news.