Also, I'm not a business expert or anything, but...
If you brought the prices
down, wouldn't you make
more money in the long run? Wouldn't
more people go to the theater if it were cheaper?
Most matinee prices are around $5.00/$5.75 (for a first showing of the day). What if movies were
always $5.00? Call me crazy, but not only would you get more people to go (in which case, you'd make the same amount anyway), or, a
crap-ton more people go, and you
really make a profit.
Imagine if it had only cost $5.00 to see Avatar in 3D. Don't you think the movie would've made even
more money? Maybe I'm wrong.
I'm just going by high school economics, which was 7 years ago for me. Supply and demand. If the demand for something isn't high (people wanting to go to the theater), why make it cost more? Wouldn't any business/company have a "Clearance" price to make the demand higher?
It's just like the Cinemark Dollar Theater in my hometown. The dollar theater, from what I was told (out of curiosity) does better business than Cinemark 15, the new release theater not even a quarter-mile down the road? Why?:
- The freakin' movies are only a dollar to see in the theater.
- The movies are all new releases (two weeks after they were at Cinemark 15)
- People only need to wait two weeks for a new release to move a quarter-mile down the road, and they save $8.50.
Just seems like common sense to me.
When two businesses are at "war" with each other over the same product, one has to compete to stay on the battlefield with the other. In this case, it's:
- Movie Theaters / DVD/Blu-Ray
- Pirating
How do movie theaters compete against pirates? They lower the prices.
Or, in recent attempts, they make something that causes challenges to pirates:
3D. You can't pirate 3D movies.
The only problem is, nobody gives a crap about 3D either. At least I don't (and neither do the people I know, who are serious movie-goers).
So, they need a new way to compete. This could be done a couple of ways.
1. Lower theater prices.
2. Make great movies again.
Hell, it could be both. Why the hell not?