Timstuff
Avenger
- Joined
- Jul 26, 2004
- Messages
- 19,914
- Reaction score
- 2
- Points
- 31
Oops. Looks like Big Corn has some pissed off beet farmers on its tail!
High Fructose Corn Syrup is the least popular it's been in over 20 years, since Americans are finally starting to get smart about what they put in their bodies. This goes beyond just choosing products with natural sugar over HFC, but also avoiding "non-sugary" products that have had HFC snuck into them, like bread and cereal. Well, the corn refinement industry is none too happy about this, so they've decided to roll out a sequel to their infamous "sweet surprise" propaganda blitzkrieg-- a series of commercials attempting to rebrand HFC as "corn sugar," and telling viewers that "corn sugar" is exactly the same as real sugar and that they should stop avoiding it immediately.
This not-entirely-honest new campaign has awoken the ire of the USA's farmers who grow real sugar from plants like sugar cane and beets. Their suit says that the corn industry is using false advertising, and that by claiming that their creation is sugar they are depriving business from actual sugar farmers. They want compensation for lost revenues and a corrected advertising campaign that essentially apologizes for misleading people, since "sugar" normally refers to the extraction of sugar from a plant by boiling and washing, the way it has been done for centuries, whereas HFC is the result of genetically engineered corn being digested by genetically engineered microbes in a laboratory.
Needless to say, everyone would do well to eat less sugar, but I am glad to see that people are getting as fed up with all the crap that the corn refiners' association has been doing. They made a product that is cheaper, less healthy, and less satisfying than sugar (meaning you'll always want more), and convinced food manufacturers to sneak it into everything, and now they are throwing a pissy party because the public finally called shenanigans. I don't care if Soda goes from costing $1.00 per bottle to $1.50 a bottle if it means that they are not putting as much artificial crap in it, and people shouldn't be drinking it every day anyway.
http://news.consumerreports.org/health/2011/05/food-fight-breaks-out-over-corn-sugar.html
High Fructose Corn Syrup is the least popular it's been in over 20 years, since Americans are finally starting to get smart about what they put in their bodies. This goes beyond just choosing products with natural sugar over HFC, but also avoiding "non-sugary" products that have had HFC snuck into them, like bread and cereal. Well, the corn refinement industry is none too happy about this, so they've decided to roll out a sequel to their infamous "sweet surprise" propaganda blitzkrieg-- a series of commercials attempting to rebrand HFC as "corn sugar," and telling viewers that "corn sugar" is exactly the same as real sugar and that they should stop avoiding it immediately.
This not-entirely-honest new campaign has awoken the ire of the USA's farmers who grow real sugar from plants like sugar cane and beets. Their suit says that the corn industry is using false advertising, and that by claiming that their creation is sugar they are depriving business from actual sugar farmers. They want compensation for lost revenues and a corrected advertising campaign that essentially apologizes for misleading people, since "sugar" normally refers to the extraction of sugar from a plant by boiling and washing, the way it has been done for centuries, whereas HFC is the result of genetically engineered corn being digested by genetically engineered microbes in a laboratory.
Needless to say, everyone would do well to eat less sugar, but I am glad to see that people are getting as fed up with all the crap that the corn refiners' association has been doing. They made a product that is cheaper, less healthy, and less satisfying than sugar (meaning you'll always want more), and convinced food manufacturers to sneak it into everything, and now they are throwing a pissy party because the public finally called shenanigans. I don't care if Soda goes from costing $1.00 per bottle to $1.50 a bottle if it means that they are not putting as much artificial crap in it, and people shouldn't be drinking it every day anyway.
http://news.consumerreports.org/health/2011/05/food-fight-breaks-out-over-corn-sugar.html