I saw the "Nearly 1 billion dollars WW" Blu-ray/DVD TV spot the night before the Oscar noms were announced. Maybe they will do something like that.I agree.
I don't see how they didn't have new ads/commercials ready for this release.
But then again, it technically got rereleased today. I think we're(or maybe just me) are jumping the gun.
We'll have to see whether this can push it over $1 billion WW though. The final numbers haven't come in, so some people think it's already reached that milestone, some don't.

Someone on Deadline Hollywood Daily says that their friend went to see Paul Blart: Mall Cop SEVEN TIMES, and it's only in its third week of release. 