Thanks Vic! I'd like to remind people that I updated my Deviant account with multiple views of my TDK dvd covers. The steelbook version got a bit of an update.
I think you may have over-complicated it. It's definitely attractive, no doubt there, but the details will not reproduce well at low sizes and will be lost. "Films" especially is too small, and will be impossible to identify at smaller sizes. Furthermore, I'm not clear on exactly what the foremost silver text is supposed to say (initials?), and the symbol in the back causes some visual confusion against those silver letters.
A test I use when designing a logo is to ask myself if an observer could reproduce the logo from memory with reasonable accuracy. That's a fair test of it's impact and recognizability. Ask someone to draw the McDonald's logo, the Windows logo, or the Nike logo, and they'll be able to do it. Naturally not every logo needs to be as simple as those examples--everything is about degrees--but it is always useful to consider how accurately your logo will be remembered.
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