I'm cynical and a bit jaded, at best, about Bendis. Someone has to be an optimist. You're right, logically speaking. MOON KNIGHT is a character that Marvel have kept in print a while, and to be fair, about 15k-19k seem to stick around every time he is relaunched these days. That's hardly a high number, but they'll need all of them IN ADDITION to newer fans if this launch will be as successful as possible. Therefore, it would be wise to not too anything too extreme, at least in the start. On the other hand, Marvel have given several other writers a shot and they "played things safe", especially Hurwitz to a degree, and it didn't help. Bendis is their #1 writer. There isn't much they don't let him do. Moon Knight is still a C-List franchise and I get a sense so long as the costume and name remains, Bendis can do whatever he wants. And lately, that hasn't been his best. I do get a sense that Marvel is somewhat aware that Bendis has hit a rut with some of his work, which is why he is getting a hand at this, and his "kiddie" comic. In theory MOON KNIGHT plays to his strengths. My issue is that I haven't seen his strengths in a very long time, and I've been burned by Bendis before.