How about he saved Marvel from bankruptcy and pushed them to the forefront of the comics industry?
No...Marvel is doing better because of movies and merchandise. And DC is still leaps and bounds ahead of marvel. There is just more marvel talk going around. If by sheer discussion, you mean "forefront", then you're right.
There's nothing more I can say that wasn't already said (and subsequently skimmed over or ignored) in my first post. So if you allow me to repeat a few points..
-DC's characters have grown and changed throughout the years without losing integrity. Marvels have to dampen the name of a character before they can attempt to change them but always seem to move backwards.
I mean look at spidey. Spider-Man went from being married mid-twenties man and possibly having a baby; also having a clone he considers a brother...Into a "Widowed" freshman at college with a re-alive roommate.
-Fans are responding to artists and writers not to Joe's ideas. Most people seem to be like "Well I'm curious as to what will happen now?"...the ones that aren't burning the issues, that is. Not many people are like "Brilliance!"
-Civil War only sold like 2 million-something copies. Highly publicized, not very many sales. Considering it was sold worldwide. We'll always love comics, but they are not the future, and the more that Joe does stuff like this, the more he ensures that his next big "WOW" factor will be even less.
How much did World War Hulk sell? Because wasn't Joe's plan to have Civil War fuel WWH?
I have no problems with giving the man credit. But give him credit for something he did. Don't confuse Hitler with Schindler.