The only way Ambrose gets legit heat as a heel is if he beats the crap out of a mega face. He'd have to cheapshot and put Daniel Bryan in a coma or something.
It's weird how Vince FINALLY has a "spiritual successor" to Stone Cold Steve Austin, but continually holds him back in favor of a guy they actually have work extremely hard to get over in Reigns.
It's like they are actively going the hard route instead of moving with the fans.
Which is pretty much impossible, since he is that current mega face...at least to the fans.
Its really funny that the attitude era was pretty much built for the fans...yet now they seem to be hellbent on doing things that the fans dont want.
I like Reigns, but his booking is crap beyond anything we ever saw.
Not Even Cena was booked like this on his way up(at least i think that)
The way they treat the wyatts leaves me speechless.
Here you have a stable with potential and a guy who is born to be a top main event heel...yet they lose one match after another, then bray comes out and has a good promo, then they lose again....over and over again.
Like you said, it seems like they want to go the hard way and force certain things on the fans...instead of working with the peope that pretty much make you rich.
There is so much wrong in the wwe, its unbelievable.
Now with nakamura being officially in the wwe, i fear the worst.
I can see them being able to do what seems impossible, Destroying everything that makes Shinsuke Nakamura so good.