The Avengers What sort of MARKETING does THE AVENGERS need to bring in the GA that are not fans?

[antovolk]

I agree. The teasers should be mainly made up of action scenes, it makes people think "Holy crap, this movie is awesome!" With little bits of witty lines from RDJ.
I sadly also agree with leaving out "Avengers Assemble" bit in the teaser. It would certainly get comic fans jippy, but little else. By all means put it in the movie though...
Also maybe a little bit of both Chris Hemsworth and Chris Evans with their shirts off could do no harm...

Check out my idea a couple of posts above! I think it might work nicely with the GA

 

[Shadowlord X]

I agree. The teasers should be mainly made up of action scenes, it makes people think "Holy crap, this movie is awesome!" With little bits of witty lines from RDJ.
I sadly also agree with leaving out "Avengers Assemble" bit in the teaser. It would certainly get comic fans jippy, but little else. By all means put it in the movie though...
Also maybe a little bit of both Chris Hemsworth and Chris Evans with their shirts off could do no harm...

Got to agree with that last bit.

 

[dony2012]

I think your belief that RDJ as IM should be at the forefront is absolutely correct, but I don't believe that those show otherwise.

I think those show that CAPTAIN AMERICA will be the team leader of THE AVENGERS. However MARVEL is smart enough to know that RDJ as IM is the main draw.

http://media.**************.com/images/users/uploads/10300/9we9r380.jpg


:/

 

[TheVileOne]

Interestingly enough, TIH TV spots basically spoiled the Tony Stark cameo to try and troll for more tickets. Didn't really work.

Iron Man was such a huge hit, it's not really big surprise. But that is a pretty big thing to spoil and give away on TV to try and get people to come see the movie more.

 

[Liam_H]

It depends if those TV spots were released after the movie came out. Because if it was after it doesn't really matter to them. People that loved Iron Man and don't care for TIH, once they see that he's in the movie increases the chance they'll go see it.

 

[TheVileOne]

Liam H, this was like the last couple of weeks right before Incredible Hulk's release.

America was high on Iron-fever.

Of course we all knew about the appearance by that point. Rest of America did not though.

 

[g corner book]

Sure just about every dude is gonna drag their GFs/wives to film, but gotta acknowledge the chick factor. What's really different about this movie is there is no love interest to help move character as in their individual films. No Pepper Potts (IM), Jane Foster (Thor), Peggy Carter (CA) , Betty Ross (TIH)....even a Rachel (TDK).

It's strictly action and a bromance movie.

It is what it is.

 

[Dark Raven]

Sure just about every dude is gonna drag their GFs/wives to film, but gotta acknowledge the chick factor. What's really different about this movie is there is no love interest to help move character as in their individual films. No Pepper Potts (IM), Jane Foster (Thor), Peggy Carter (CA) , Betty Ross (TIH)....even a Rachel (Dark Knight Returns).

It's strictly action and a bromance movie.

It is what it is.

That's why it would be good to still have cameos or even small roles for some of those actresses. In Independence Day, Will Smith, Jeff Goldblum and Bill Pullman had love interests, even if their roles were rather small (and the First Lady died).

 

[TheVileOne]

I think Hemsworth being shirtless or Hemsworth and his biceps will be figuring into it.

Women love Chris Hemsworth.

 

[nogap87]

#1 priority for Marvel is to market this movie as a hardcore action film. People already know the characters and either love 'em, hate 'em, or don't care. If Disney/Marvel want Transformer 3 levels of profit than they are going to have to guarantee the audience that this will be a truely unprecedented film when it comes the action/adventure genre.

I'm not a big fan of Bayformers but I'll watch Dark of the Moon again before CA, Thor, and Iron Man 2. Why? Because DOTM was excellent eye candy and the special effects sold me how much was at stake if the good guys were to lose. On the other hand, Marvel managed to make gods and WW2 feel...small.

 

[Mysteryman]

One thing that I didnt like about Thor is that they muddled the whole God of Thunder thing.

 

[moviedoors]

Not to much really. Most of the legwork is already done. It's one of the main reasons studios love franchises so much. Just make people aware that it's coming out and they will go. They like what they've seen before, they'll come back for more.

 

[Liam_H]

That's why it would be good to still have cameos or even small roles for some of those actresses. In Independence Day, Will Smith, Jeff Goldblum and Bill Pullman had love interests, even if their roles were rather small (and the First Lady died).

I'd say Sharon is the only love interest that might be necessary because Steve needs that kind of support. Everyone else doesn't need to be in in. Bromance in a movie works just as fine, look at Sherlock Holmes or First Class the bromance in those movies were so much more fun to watch.

 

[Dark Raven]

I'd say Sharon is the only love interest that might be necessary because Steve needs that kind of support. Everyone else doesn't need to be in in. Bromance in a movie works just as fine, look at Sherlock Holmes or First Class the bromance in those movies were so much more fun to watch.

But in Sherlock Holmes there was still Rachel McAdams. And there are a dozen other films where there is a romance, even if in the background and not part of the main plot at all.

I'm not saying that those Marvel love interests need to feature heavily. They can just have glorified cameos, but at least they'll be present.

 

[Shadowlord X]

#1 priority for Marvel is to market this movie as a hardcore action film. People already know the characters and either love 'em, hate 'em, or don't care. If Disney/Marvel want Transformer 3 levels of profit than they are going to have to guarantee the audience that this will be a truely unprecedented film when it comes the action/adventure genre.

I'm not a big fan of Bayformers but I'll watch Dark of the Moon again before CA, Thor, and Iron Man 2. Why? Because DOTM was excellent eye candy and the special effects sold me how much was at stake if the good guys were to lose. On the other hand, Marvel managed to make gods and WW2 feel...small.

I think your first point is very valid! That is exactly what they have to do. TF3 can be a template for that and like soemone said on another thread a long time ago "This movie needs to make TF3 look like a student film!".


Don't agree with your second point. MARVEL's strategy with their introductory movies has been to focus more on the chracaters than the spectacle. They want moviegoers to love Steve Rogers, Thor Odinson, Bruce Banner, and Tony Stark. It's what worked for MARVEL in the comics and it is what is necessary for the longevity of the MARVEL CINEMATIC UNIVERSE. Bayformers doesn't care about characters and that can work for that franchise. But the MCU needs to have the audience care about these characters.

 

[Hawkingbird]

I think Hemsworth being shirtless or Hemsworth and his biceps will be figuring into it.

Women love Chris Hemsworth.

They do indeed! Also, woman love bromance! I love a good bit of bromance!!!!!! Sharron Carter should probably be a start of Cap's love interest, ending with some kiss. Then we could see that develop in the sequal....with Kang of course....
Not a romance with Cap, Sharron and Kang. Or maybe it could work!

 

[nogap87]

Don't agree with your second point. MARVEL's strategy with their introductory movies has been to focus more on the chracaters than the spectacle. They want moviegoers to love Steve Rogers, Thor Odinson, Bruce Banner, and Tony Stark. It's what worked for MARVEL in the comics and it is what is necessary for the longevity of the MARVEL CINEMATIC UNIVERSE. Bayformers doesn't care about characters and that can work for that franchise. But the MCU needs to have the audience care about these characters.

Marvel has done a great job with delivering likeable heroes. But likeable characters won't get excellent word of mouth and repeat business. I have no desire to see a powerless Thor roam around a barren New Mexico again, or a montage of Cap blowing up made up vehicles and factories. Need I mention the wasted money for CGI so RDJ can pretend to urinate in an Iron Man suit.

The first Iron Man is one of the best super hero films ever made because it had great characters and some pretty sweet action. But with each passing movie, Marvel Studios has shown that film to be the exception and not the rule. The Avengers needs to be mindblowing.

 

[Evan Drew]

The Disney ability to market all over the world via their parks and television network is huge. They have already started. They did it with Pirates and Depp..they should be able to do it again with Avengers and RDJ and/Hemsworth/Evans/etc. With multiple leads, they can play to whatever the need will be at the given moment/event.

That's the beauty of 150k+ different park visitors each day worldwide...not to mention the fact that at least Disneyland is toying with the idea of remaking Tomorrowland into Stark Expo as well as the Disney castles awaiting Loki's appearance (unless they hold that concept for Doom).

Also I have heard it argued that Avengers can not make much more than the top grosser involved (Iron Man). I seem to remember a movie staring only a single bat that grossed 200m domestic that went on to 500m+ for its sequal. I would take that multiplier any day!

 

[cherokeesam]

Also I have heard it argued that Avengers can not make much more than the top grosser involved (Iron Man). I seem to remember a movie staring only a single bat that grossed 200m domestic that went on to 500m+ for its sequal. I would take that multiplier any day!

That has everything to do with Heath Ledger as Joker, and very little else.

Which brings up another factor that *must* be present in the Avengers --- a really, really powerful villain. Not just in terms of physical and super power, but charisma and menace and (above all) fun. I've got full faith that Hiddleston will get the job done as Loki, and when all is said and done, he may well rival Ian McKellen's Magneto for memorable villainy.

That being said, Loki is *not* The Joker, and does not carry the same level of fanboy infatuation or GA recognition that the Clown Prince does. Nor, of course, does Hiddleston bring the same morbid mystique that Ledger brought to his posthumous role.

 

[Liam_H]

That has everything to do with Heath Ledger as Joker, and very little else.

Which brings up another factor that *must* be present in the Avengers --- a really, really powerful villain. Not just in terms of physical and super power, but charisma and menace and (above all) fun. I've got full faith that Hiddleston will get the job done as Loki, and when all is said and done, he may well rival Ian McKellen's Magneto for memorable villainy.

That being said, Loki is *not* The Joker, and does not carry the same level of fanboy infatuation or GA recognition that the Clown Prince does. Nor, of course, does Hiddleston bring the same morbid mystique that Ledger brought to his posthumous role.

That led to the huge OW but the quality of the movie itself along with Ledger led to over $500 million domestic. Avengers will for sure get a huge OW but how good it is will determine its legs.

 

[dony2012]

That led to the huge OW but the quality of the movie itself along with Ledger led to over $500 million domestic. Avengers will for sure get a huge OW but how good it is will determine its legs.

Yup, people LOVED that movie.

Christopher Nolan has made Batman the most popular superhero in the world (again).

So, Ledger or not, people will still go to see TDKR.

Also, without an A-lister like Spider-Men or Wolverine in The Avengers, and the fact that the only hero in the group that sort of reaches their level of popularity is Iron Man, the only real A-lister on that team when it comes to box office draw and success (the other movies in the MCU didn't made that much especially in the U.S.), I could even see a situation next year where Batman alone will make more money than all of those heroes that are together in The Avengers.

I mean, The Avengers doesn't REALLY feel like the ultimate team up/comic book movie that Marvel could have had if Spider-Man or Wolverine were in it.

The Avengers doesn't have the A-list power that a film like Justice League could have with heroes like Superman and Batman.

I'm sorry. I'm not really a DC fan, but that's the cold truth.

I'm still excited for the film though, especially since I'm a HUGE fan of Joss Whedon's work!

 

[Shadowlord X]

Ok folks, I didn't create this thread to hear more annoying tdk rhetoric.

Please, let's stay on topic.

 

[Dark Raven]

That has everything to do with Heath Ledger as Joker, and very little else.

Which brings up another factor that *must* be present in the Avengers --- a really, really powerful villain. Not just in terms of physical and super power, but charisma and menace and (above all) fun. I've got full faith that Hiddleston will get the job done as Loki, and when all is said and done, he may well rival Ian McKellen's Magneto for memorable villainy.

That being said, Loki is *not* The Joker, and does not carry the same level of fanboy infatuation or GA recognition that the Clown Prince does. Nor, of course, does Hiddleston bring the same morbid mystique that Ledger brought to his posthumous role.

There's one way to get round this. Hiddleston should fake his own death. t:

But unfortunately he's not well known enough that he would bring the same interest as Ledger.

 

[cherokeesam]

Ok folks, I didn't create this thread to hear more annoying tdk rhetoric.

Please, let's stay on topic.

TDK *is* on topic....for *every* thread.

Anyway, as to the title thread topic:

I don't think Avengers will ever circumvent the fact that it *is* a fanboy movie....far moreso than any other Marvel movie. The simple fact of the matter is that all you're doing is bringing together 4 franchises that were never box-office bonanzas in the first place. On Mojo's all-time superhero genre b.o. list, you're teaming up #5 (IM), #15 (Thor), #17 (Cap), and #24 (Hulk), with a combined average of ~$200 million domestic between them. That's not exactly top-tier material. The "Iron Man 2.5" jab that keeps getting tossed around is fairly accurate: this movie will only be as good financially as its highest common denominator, which is still RDJ by far.

Novelty and spectacle will only add a small percentage of interest to the movie. Yes, it's something new and never been tried before on this scale (there have been "crossover" franchises before, but only involving no more than 2 each --- see Freddy vs. Jason, Frankenstein vs. The Wolfman, etc.), but is a revolutionary film concept enough to create mass audiences...? We're talking popcorn actioner here, not art-house visionary filmmaking. And spectacle...? You don't get much more "spectacular" than Green Lantern, 2012, The Day After Tomorrow, Battle Los Angeles....and none of those brought box office gold.

Alien invasion films and disaster movies (Feige himself has used both terms to describe Avengers) are spectacular enough on paper, but rarely translate to massive profits. The few exceptions have been attributable more to star power marquee value than to actual story and concept (and Avengers is *not* blessed with guaranteed star power marquee value right now).

*If* Avengers' production costs wind up being around $250 mill, as is currently being reported, then they're going to need to capture $500 mill to break even, and that's realistically what I expect this movie to do. Expecting this movie to reach the billion-dollar heights of franchises like Batman, Spidey, Transformers or Harry Potter is just pipe-dreamin'.

What Avengers would really need to get past the break-even point would be marquee names to attract the GA, love and relationship interests to attract female viewers, a family-friendly vibe to attract kids and parents, and a hype machine like no other. Disney will definitely give them the latter; but I strongly doubt we'll be seeing any of the other factors.

So when all is said and done, the target audience is still us --- the fanboys. Those who dutifully watched all five prequels. All $318 million worth. Whedon and Marvel can't realistically expect to reach out beyond that point.

 

[Adamantium Man]

....love and relationship interests to attract female viewers....

As a female viewer, let me state right here that love and relationship stuff in movies bore me to death.

Females also watch movies for bromance and for pretty boys. /newsflash