The Avengers What sort of MARKETING does THE AVENGERS need to bring in the GA that are not fans?

[JB-the-Hunter]

TDK *is* on topic....for *every* thread.

Anyway, as to the title thread topic:

I don't think Avengers will ever circumvent the fact that it *is* a fanboy movie....far moreso than any other Marvel movie. The simple fact of the matter is that all you're doing is bringing together 4 franchises that were never box-office bonanzas in the first place. On Mojo's all-time superhero genre b.o. list, you're teaming up #5 (IM), #15 (Thor), #17 (Cap), and #24 (Hulk), with a combined average of ~$200 million domestic between them. That's not exactly top-tier material. The "Iron Man 2.5" jab that keeps getting tossed around is fairly accurate: this movie will only be as good financially as its highest common denominator, which is still RDJ by far.

Novelty and spectacle will only add a small percentage of interest to the movie. Yes, it's something new and never been tried before on this scale (there have been "crossover" franchises before, but only involving no more than 2 each --- see Freddy vs. Jason, Frankenstein vs. The Wolfman, etc.), but is a revolutionary film concept enough to create mass audiences...? We're talking popcorn actioner here, not art-house visionary filmmaking. And spectacle...? You don't get much more "spectacular" than Green Lantern, 2012, The Day After Tomorrow, Battle Los Angeles....and none of those brought box office gold.

Alien invasion films and disaster movies (Feige himself has used both terms to describe Avengers) are spectacular enough on paper, but rarely translate to massive profits. The few exceptions have been attributable more to star power marquee value than to actual story and concept (and Avengers is *not* blessed with guaranteed star power marquee value right now).

*If* Avengers' production costs wind up being around $250 mill, as is currently being reported, then they're going to need to capture $500 mill to break even, and that's realistically what I expect this movie to do. Expecting this movie to reach the billion-dollar heights of franchises like Batman, Spidey, Transformers or Harry Potter is just pipe-dreamin'.

What Avengers would really need to get past the break-even point would be marquee names to attract the GA, love and relationship interests to attract female viewers, a family-friendly vibe to attract kids and parents, and a hype machine like no other. Disney will definitely give them the latter; but I strongly doubt we'll be seeing any of the other factors.

So when all is said and done, the target audience is still us --- the fanboys. Those who dutifully watched all five prequels. All $318 million worth. Whedon and Marvel can't realistically expect to reach out beyond that point.

I respectfully disagree with almost every point... BIG TIME. This movie is going to make at least $800m worldwide.

 

[dony2012]

TDK *is* on topic....for *every* thread.

Anyway, as to the title thread topic:

I don't think Avengers will ever circumvent the fact that it *is* a fanboy movie....far moreso than any other Marvel movie. The simple fact of the matter is that all you're doing is bringing together 4 franchises that were never box-office bonanzas in the first place. On Mojo's all-time superhero genre b.o. list, you're teaming up #5 (IM), #15 (Thor), #17 (Cap), and #24 (Hulk), with a combined average of ~$200 million domestic between them. That's not exactly top-tier material. The "Iron Man 2.5" jab that keeps getting tossed around is fairly accurate: this movie will only be as good financially as its highest common denominator, which is still RDJ by far.

Novelty and spectacle will only add a small percentage of interest to the movie. Yes, it's something new and never been tried before on this scale (there have been "crossover" franchises before, but only involving no more than 2 each --- see Freddy vs. Jason, Frankenstein vs. The Wolfman, etc.), but is a revolutionary film concept enough to create mass audiences...? We're talking popcorn actioner here, not art-house visionary filmmaking. And spectacle...? You don't get much more "spectacular" than Green Lantern, 2012, The Day After Tomorrow, Battle Los Angeles....and none of those brought box office gold.

Alien invasion films and disaster movies (Feige himself has used both terms to describe Avengers) are spectacular enough on paper, but rarely translate to massive profits. The few exceptions have been attributable more to star power marquee value than to actual story and concept (and Avengers is *not* blessed with guaranteed star power marquee value right now).

*If* Avengers' production costs wind up being around $250 mill, as is currently being reported, then they're going to need to capture $500 mill to break even, and that's realistically what I expect this movie to do. Expecting this movie to reach the billion-dollar heights of franchises like Batman, Spidey, Transformers or Harry Potter is just pipe-dreamin'.

What Avengers would really need to get past the break-even point would be marquee names to attract the GA, love and relationship interests to attract female viewers, a family-friendly vibe to attract kids and parents, and a hype machine like no other. Disney will definitely give them the latter; but I strongly doubt we'll be seeing any of the other factors.

So when all is said and done, the target audience is still us --- the fanboys. Those who dutifully watched all five prequels. All $318 million worth. Whedon and Marvel can't realistically expect to reach out beyond that point.

Well, with the addition of 3D, I would expect from this movie to make at least a bit more than Iron Man 2 ($630 million WW).

So, something like $700-$800 million WW.
Not a billion, TDKR will probably make more. But still successful.

 

[cherokeesam]

I respectfully disagree with almost every point... BIG TIME. This movie is going to make at least $800m worldwide.

And I respectfully hope you're right, because I've been an Avenger fan for far longer than I have any other comic book series, dating back to the early 70s.

But I also respectfully decline to bet on that ever happening.

It all comes back to my "highest common denominator" comment: if the *best* that any of the four principal characters could generate was $318 million, where are you getting the idea that an *ensemble* of four characters that met with only minor box office success are suddenly going to generate *new* audiences (let alone BIG audiences, enough for more than twice what IM2 made)?

The large number of folks who stayed away from IM, TIH, Thor and CA:TFA are not going to miraculously develop an interest in guys they didn't care about enough to see the first go-round.

 

[Quasimod0]

lol, he said you dont get much more spectacular than green lantern.

 

[cherokeesam]

lol, he said you dont get much more spectacular than green lantern.

Concept-wise.
Aliens from all over the universe? Magic rings that can conjure up anything the mind desires? Vast interstellar entity that looks like what comes out of a backed-up septic tank, threatening to swallow up Earth? Yep, that's spectacular and epic.

Final product onscreen.....? Uh....no.

 

[Liam_H]

^Well that's a big point Green Lantern had the great concept but failed in execution. Avengers certainly looks like its gonna execute better than that even if what they're fighting looks cheesy it can certainly work depending on how you market it.

 

[Shadowlord X]

Ok, first off there is nothing spectacular and epic about green lantern.

It's about colour-coded emotion power rings from space. It's very concept and mythos is cheesy crap. The movie proved there is no mass market appeal for that crap. END.


I appreciate the fact that people don't think THE AVENGERS will not suddenly become a 1billion grosser and I actually agree.

However I do think that as it is right now there is enough hype, general awareness, growth in the foreign market, and I suspect increased awareness of THOR and CAP (which are good movies) through Netflix, DVD rentals, etc., that, with a good movie, a WW gross of > $800 million is realistic.

However for those who disagree let's keep the pessimism out of here and get your ideas that answer the topic question. If you don't have any ideas then I would suggest going to other threads.

And to the DC fanboys who feel a need to come here to "inform" us that tdkr will make more, I think you are most likely correct, but chill out on the dc-********ism for a while please.

 

[cherokeesam]

Ok, first off there is nothing spectacular and epic about green lantern.

It's about colour-coded emotion power rings from space. It's very concept and mythos is cheesy crap. The movie proved there is no mass market appeal for that crap. END.


I appreciate the fact that people don't think THE AVENGERS will not suddenly become a 1billion grosser and I actually agree.

However I do think that as it is right now there is enough hype, general awareness, growth in the foreign market, and I suspect increased awareness of THOR and CAP (which are good movies) through Netflix, DVD rentals, etc., that, with a good movie, a WW gross of > $800 million is realistic.

However for those who disagree let's keep the pessimism out of here and get your ideas that answer the topic question. If you don't have any ideas then I would suggest going to other threads.

And to the DC fanboys who feel a need to come here to "inform" us that tdkr will make more, I think you are most likely correct, but chill out on the dc-********ism for a while please.

I'm not being "pessimistic" about Avengers' box office.
I genuinely believe that Marvel's intent was *never* to aim for a billion-dollar franchise. If they get one, hey, pop a cork on the Cristal.

Instead, I think what Marvel is aiming for here is a moderate b.o. success, like they've had with their other films; and the importance of The Avengers is merely to firmly establish a shared universe. To show that it's commercially viable for their films to interact without viewers scratching their heads or calling them out on it.

I think Avengers will be a great film; I think it will do well financially, readily enough; and, most importantly, I think it'll do just what I described --- officially cut the ribbon on the Marvel Cinematic Universe and open it for business. But I *don't* think this will be the "event" movie of 2012, or even break the Top 5 in 2012 box office, and it certainly won't be a billion-dollar baby. I think the people who've started conjuring images of that are setting themselves (and the film) up for failure, in much the same way Green Lantern became a victim of needless overhype.

 

[Moridin]

It all comes back to my "highest common denominator" comment:

I don't think that's a logical argument. "None of the others made a billion so the Avengers can't". That doesn't fly.

How did TDK cross 1bn when BB only made $372,710,015 WW?

if the *best* that any of the four principal characters could generate was $318 million,

When people talk breaking One Billion, they're talking worldwide numbers, not US numbers.

IM - $585,174,222
IM2 - $623,933,331
TIH - $263,427,551
Thor - $448,512,824
Cap - $325,677,000 (currently)

where are you getting the idea that an *ensemble* of four characters that met with only minor box office success are suddenly going to generate *new* audiences (let alone BIG audiences, enough for more than twice what IM2 made)?

Little things called marketing & word of mouth.

The large number of folks who stayed away from IM, TIH, Thor and CA:TFA are not going to miraculously develop an interest in guys they didn't care about enough to see the first go-round.

Then how do sequels regularly manage to increase their BO over the preceeding film?
Of course people can develope interest in things they didn't care for before, it happens all the time.

And do you honestly think most people who saw the Transformers sequels cared about the characters? No, they went for the spectacle.

I genuinely believe that Marvel's intent was *never* to aim for a billion-dollar franchise. If they get one, hey, pop a cork on the Cristal.

Instead, I think what Marvel is aiming for here is a moderate b.o. success,

You don't put up $250m and then aim for a "moderate success". It's abundantly clear they're aiming big on this one.



To be clear, I'm not expecting TA to cross 1bn. I'm saying TA definitely has the potential to do it.

With solid marketing that sells it as a must see/spectacle (Disney) combined with good characters & their interactions (the leads are all very good as their respective characters, + Whedons writing), good story (Whedon) & big spectacle (hello $250m budget), all the ingredients are there for a great blockbuster and if they all align then yes, it can cross 1bn.

 

[nogap87]

I never thought Transformer movies, starring the least talented Disney kid, would make the kind of bank that they do. The Avengers CAN be the biggest movie of the Summer. Marvel just needs to inject this film with Bay levels of adrenaline and than market it as such. I imagine Disney will take over more than just Marvel's marketing if this film doesn't have a Pirates of the Caribbean level profit margin.

 

[Raiden]

I'm not being "pessimistic" about Avengers' box office.
I genuinely believe that Marvel's intent was *never* to aim for a billion-dollar franchise. If they get one, hey, pop a cork on the Cristal.

Instead, I think what Marvel is aiming for here is a moderate b.o. success, like they've had with their other films; and the importance of The Avengers is merely to firmly establish a shared universe. To show that it's commercially viable for their films to interact without viewers scratching their heads or calling them out on it.

I think Avengers will be a great film; I think it will do well financially, readily enough; and, most importantly, I think it'll do just what I described --- officially cut the ribbon on the Marvel Cinematic Universe and open it for business. But I *don't* think this will be the "event" movie of 2012, or even break the Top 5 in 2012 box office, and it certainly won't be a billion-dollar baby. I think the people who've started conjuring images of that are setting themselves (and the film) up for failure, in much the same way Green Lantern became a victim of needless overhype.

I don't think Avengers will just make around what the other four Marvel Studios have made, because aside from the curious factor of several superheroes joining together, I think both Thor and Cap will attract new fans on DVD and blu-ray (which BB had done), and it will help contribute to the Avengers' awareness and overall box office gross. But I'm curious of what you think is the "event" film of 2012; you're gonna say TDKR, right? As for your assertion that it won't even break the Top 5 box office movie of 2012, what would be your top 5 for 2012 then? Anyway, for all your talk about being an Avengers fan since the 70's, you certainly don't sound like one at all.

 

[Shadowlord X]

I never thought Transformer movies, starring the least talented Disney kid, would make the kind of bank that they do. The Avengers CAN be the biggest movie of the Summer. Marvel just needs to inject this film with Bay levels of adrenaline and than market it as such. I imagine Disney will take over more than just Marvel's marketing if this film doesn't have a Pirates of the Caribbean level profit margin.

I agree with this 110%!

 

[Shadowlord X]

I don't think that's a logical argument. "None of the others made a billion so the Avengers can't". That doesn't fly.

How did TDK cross 1bn when BB only made $372,710,015 WW?



When people talk breaking One Billion, they're talking worldwide numbers, not US numbers.

IM - $585,174,222
IM2 - $623,933,331
TIH - $263,427,551
Thor - $448,512,824
Cap - $325,677,000 (currently)



Little things called marketing & word of mouth.



Then how do sequels regularly manage to increase their BO over the preceeding film?
Of course people can develope interest in things they didn't care for before, it happens all the time.

And do you honestly think most people who saw the Transformers sequels cared about the characters? No, they went for the spectacle.



You don't put up $250m and then aim for a "moderate success". It's abundantly clear they're aiming big on this one.



To be clear, I'm not expecting TA to cross 1bn. I'm saying TA definitely has the potential to do it.

With solid marketing that sells it as a must see/spectacle (Disney) combined with good characters & their interactions (the leads are all very good as their respective characters, + Whedons writing), good story (Whedon) & big spectacle (hello $250m budget), all the ingredients are there for a great blockbuster and if they all align then yes, it can cross 1bn.

This is a BRILLIANT analysis! Well done.

THOR and CAPTAIN AMERICA:TFA are very good movies, and I think their audience and appreciation will expand greatly on DVD, Netflix, etc. Lots of people, especially overseas, prejudged CA:TFA and when they see this movie they will be impressed.

The best MARKETING convinces people of something they didn't believe before. The perception that this is THE MOVIE EVENT of the years is Disney's marketing to create.

 

[Tony Stark]

I never thought Transformer movies, starring the least talented Disney kid, would make the kind of bank that they do. The Avengers CAN be the biggest movie of the Summer. Marvel just needs to inject this film with Bay levels of adrenaline and than market it as such. I imagine Disney will take over more than just Marvel's marketing if this film doesn't have a Pirates of the Caribbean level profit margin.

I don't want to sound like a total snob, but if a film has to lower itself to the depths of what the Transformers franchise did to make a billion dollars, then I hope Avengers isn't a billion dollar film.

Outside the first movie, which certainly had it's "groan" moments (like bumble bee taking a piss), it was by far the most charming and fun filled of the bunch. The last two films were just loud obnoxious, brainless chains of explosions strung together with bits of teeny bopper softcore porn to glue it together.

I've felt that all the MS films have had an integrity about the production, no matter how well they performed at the box office, and I hope that continues in Avengers.

 

[Shadowlord X]

I'm not being "pessimistic" about Avengers' box office.
I genuinely believe that Marvel's intent was *never* to aim for a billion-dollar franchise. If they get one, hey, pop a cork on the Cristal.

Instead, I think what Marvel is aiming for here is a moderate b.o. success, like they've had with their other films; and the importance of The Avengers is merely to firmly establish a shared universe. To show that it's commercially viable for their films to interact without viewers scratching their heads or calling them out on it.

I think Avengers will be a great film; I think it will do well financially, readily enough; and, most importantly, I think it'll do just what I described --- officially cut the ribbon on the Marvel Cinematic Universe and open it for business. But I *don't* think this will be the "event" movie of 2012, or even break the Top 5 in 2012 box office, and it certainly won't be a billion-dollar baby. I think the people who've started conjuring images of that are setting themselves (and the film) up for failure, in much the same way Green Lantern became a victim of needless overhype.

I appreciate where you are coming from but I think you are reverse overcompensating for not wanting to be disappointed.

Unless the movie is horrible I cannot see it doing less at the BO than IM2 and I think there is enough to suggest it will make over $800 million WW.

I agree with you however that it is most likely not a $1B-maker, but I also agree with others who say that if we get a truly spectacular movie with strong marketing that it is possible. Realistically most franchises have to build up over several sequels to a $1B WW gross.

 

[Shadowlord X]

I don't want to sound like a total snob, but if a film has to lower itself to the depths of what the Transformers franchise did to make a billion dollars, then I hope Avengers isn't a billion dollar film.

Outside the first movie, which certainly had it's "groan" moments (like bumble bee taking a piss), it was by far the most charming and fun filled of the bunch. The last two films were just loud obnoxious, brainless chains of explosions strung together with bits of teeny bopper softcore porn to glue it together.

I've felt that all the MS films have had an integrity about the production, no matter how well they performed at the box office, and I hope that continues in Avengers.

Wow, we're getting lots of intelligent posts today. Thanx for your input, and I agree. However I think we can use TF3 a template and emulate the good and excise the bad.

The straight facts are that the last 45 minutes of TF3 was an action SPECTACLE that the GA LOVED!!! I think that's the concept that should adopted; give that sort of spectacle; a long, edge-of-your-seat, action spectacle finale with mind-blowing VFX. Again excise the bad; have it coherently flowing. Virtually everything else from TF3 can be dumped like yesterday's garbage.

If THE AVENGERS can provide that sort of spectacular finale (with innovative and no-holds-barred use of the heroes powers and abilities) combined with an intelligent plot, great character portrayals carried on from the individual movies, exciting and interesting character interactions, memorable dialogue, and some nice smaller action sequences scattered through the first hour and a half of the movie it could easily be the must-see movie of the year.

 

[nogap87]

I don't want to sound like a total snob, but if a film has to lower itself to the depths of what the Transformers franchise did to make a billion dollars, then I hope Avengers isn't a billion dollar film.

Outside the first movie, which certainly had it's "groan" moments (like bumble bee taking a piss), it was by far the most charming and fun filled of the bunch. The last two films were just loud obnoxious, brainless chains of explosions strung together with bits of teeny bopper softcore porn to glue it together.

I've felt that all the MS films have had an integrity about the production, no matter how well they performed at the box office, and I hope that continues in Avengers.

I was referring to the amount of energy, action and special effects that Bay brings to his films. Not his "characters" or "motivations". What I want from Avengers is the first half of Captain America and the last half of Dark of the Moon.

And Stark partying in his Iron Man suit was just as bad as Bee's shenanigans in the first TF movie, IMO.

 

[cherokeesam]

I don't think Avengers will just make around what the other four Marvel Studios have made, because aside from the curious factor of several superheroes joining together, I think both Thor and Cap will attract new fans on DVD and blu-ray (which BB had done), and it will help contribute to the Avengers' awareness and overall box office gross. But I'm curious of what you think is the "event" film of 2012; you're gonna say TDKR, right? As for your assertion that it won't even break the Top 5 box office movie of 2012, what would be your top 5 for 2012 then? Anyway, for all your talk about being an Avengers fan since the 70's, you certainly don't sound like one at all.

Why don't I sound like a fan? Because of the fact that I don't want to see my favorite comic book of all time go down in flames the same way that Green Lantern did this year? (Here's another one for you: the Green Lantern Corps is my second most favorite comic of all time. And yeah, I bought into all the pre-hype before watching it crash and burn.)

I like Whedon. I like Marvel Studios. I like the movies they've put out so far. I'm disappointed that none of them were nearly as successful as they should have been. But I'm not of the blind-faith "In ______ We Trust" mentality of some kool-aid drinkers around here.

2012 is going to be a year crowded with lots of spectacle. And no, I don't think TDKR will be #1 when all is said and done --- I think that honor will go to Prometheus. Here's a list of some major motion pictures next year that feature huge directors, huge stars, and huge hype machines....these are what Avengers are potentially up against:

Prometheus
The Dark Knight Rises
The Amazing Spider-Man
Hunger Games
MIB III
The Hobbit Part 1
The Twilight Saga: Breaking Dawn Part 2
Red Tails
Dark Shadows
World War Z
Django Unchained
Bond 23
Kathryn Bigelow's yet-to-be-titled ST6 raid on Osama film
Savages
Dredd
RE: Retribution
The Bourne Legacy
What to Expect When You're Expecting
Total Recall remake
GI Joe 2
Abe Lincoln: Vampire Hunter
Wrath of the Titans

Avengers could well wind up on the top of the heap, and I hope to god it does. But you know as well as I do that there's at least 3-6 movies on that list that are virtually guaranteed to have built-in audiences that already point towards billion-dollar box office.

 

[Shadowlord X]

@ Cherokeesam

Glad to see that you are not one of the inwt 'Kool-Aid drinkers'...you've just gained some serious respect.

I have to say I do think that tdkr will be the top grosser next year, although the lack of joker does call that into question as joker-less batman films do much less than ones with the joker.

The point of this thread is to see how in spite of all these other film THE AVENGERS can get the hype we think it deserves.

I'm interested to know why you think Prometheus will be top-grosser next year, and other than tdkr, twilight, and The Hobbit, what are the other potential $1B grossers?

 

[Raiden]

Why don't I sound like a fan? Because of the fact that I don't want to see my favorite comic book of all time go down in flames the same way that Green Lantern did this year? (Here's another one for you: the Green Lantern Corps is my second most favorite comic of all time. And yeah, I bought into all the pre-hype before watching it crash and burn.)

I like Whedon. I like Marvel Studios. I like the movies they've put out so far. I'm disappointed that none of them were nearly as successful as they should have been. But I'm not of the blind-faith "In ______ We Trust" mentality of some kool-aid drinkers around here.

Personally, even without checking out GL, I already had some bad feelings about this movie. Aside from Chris Nolan's Batman movies, WB hasn't had a great superhero movie that did well at the box office for many, many years. Plus the fact that Martin Campbell wasn't known for making movies using the extensive CGI technolgy we see in GL, and Ryan Reynolds' movies have always been rather hit-or-miss, I saw many warning signs and so I wasn't surprised that the movie tanked.

But Marvel Studios have been building toward the Avengers for years now, and they have been bringing superheroes that aren't household names to the big screen and succeed. People have no idea how tricky it is to make movies based on Thor & Capt. America, the former a Norse god from mythology, and the latter wears the American flag on his outfit. Marvel pulled it off, so I trust they'll continue to do so with Avengers.

2012 is going to be a year crowded with lots of spectacle. And no, I don't think TDKR will be #1 when all is said and done --- I think that honor will go to Prometheus.

I only know about Prometheus because you mentioned it, and I did a quick Google search for this movie. Okay, so it is directed by Ridley Scott and starts Michael Fassbender, but how can this become 2012's event film? Can you give me a good reason why?

Here's a list of some major motion pictures next year that feature huge directors, huge stars, and huge hype machines....these are what Avengers are potentially up against:

Prometheus
The Dark Knight Rises
The Amazing Spider-Man
Hunger Games
MIB III
The Hobbit Part 1
The Twilight Saga: Breaking Dawn Part 2
Red Tails
Dark Shadows
World War Z
Django Unchained
Bond 23
Kathryn Bigelow's yet-to-be-titled ST6 raid on Osama film
Savages
Dredd
RE: Retribution
The Bourne Legacy
What to Expect When You're Expecting
Total Recall remake
GI Joe 2
Abe Lincoln: Vampire Hunter
Wrath of the Titans

Avengers could well wind up on the top of the heap, and I hope to god it does. But you know as well as I do that there's at least 3-6 movies on that list that are virtually guaranteed to have built-in audiences that already point towards billion-dollar box office.

There are some movies that will make alot of money, like TDKR, Hunger Games, ASM, Twilight: Breaking Dawn, and The Hobbit, but others have question marks all over them. For instance, Matt Damon won't even be back for the Bourne Legacy, so it will definitely impact this movie. Bond 23, as far as I know, hasn't began shooting yet. GI Joe 2...need I say more? MIB III might make alot, but the last movie was years ago, and it has always relied more on Will Smith's star power than the strength of the franchise. Total Recall will probably do as well as other remakes Hollywood churned out, which won't be very good. Wrath of the Titans looks like another 300 clone and probably won't make that much, given the modest success of other 300 wannabes recently.

My belief is that Avengers, with its star powers, buildup from several well-received and successful Marvel movies, and Disney's marketing machine, will have a real shot at not just the top 5 box office movies of the year, but also will perform extremely well. Time will tell, but I have alot of confidence in Marvel.

 

[Quasimod0]

If mark ruffalo suddenly died before this movie came out, you think people would flock to the theatres to see it? lol

 

[nogap87]

Is Will Smith still a big box office draw? I remember he use to be all over the place but I haven't liked any of his recent films and the last MIB sucked horribly.

 

[Shadowlord X]

@ Quasimod0

Sigh. Not funny dude. (lol)


Kidding aside twilight end film could end up being the top grosser or The Hobbit.

 

[Vartha]

If mark ruffalo suddenly died before this movie came out, you think people would flock to the theatres to see it? lol

......what radiation poisoning?

 

[Liam_H]

I only know about Prometheus because you mentioned it, and I did a quick Google search for this movie. Okay, so it is directed by Ridley Scott and starts Michael Fassbender, but how can this become 2012's event film? Can you give me a good reason why?

Prometheus is a film that is part of the Alien/Aliens mythology. It has a great number of fans but its been so long I don't know how that will change. I think it will be successful if its good but nothing on blockbuster level, at least not yet.

Twilight has a good chance of breaking the OW record, but it'll drop pretty fast after that. But it might get a huge bump from foreign grosses since its the last one.