hippie_hunter
The King is Back!
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I agree with you to a certain extent. Mostly because when you look at the video game strategy of the Walt Disney Company, there is just no place for a Marvel-based publisher. Blockbuster video games were a disaster for the Walt Disney Company with them meeting failure after failure after failure while their mobile and casual titles like Where's My Water?, Club Penguin, and Disney Infinity being the successful titles. If the Walt Disney Company had any desire to go back to blockbuster video games, they wouldn't have shut down LucasArts. They wouldn't be licensing out their properties for non-mobile/casual games.There's not really any point in Marvel Entertainment having its own video game publishing unit when Disney Interactive could do that for them.
But there are other factors to take into account that could justify an independent Marvel video game publishing unit. For example, Marvel could just set up a model that is similar to the Marvel Studios model where Marvel Entertainment sets up a development/publishing studio while Disney Interactive distributes the games.
IMO, I think the Walt Disney Company is just waiting to have all the rights to their Marvel properties settled as a opposed to the mish-mash that Marvel created, and then they'll license them out to another publisher as a whole the way they did with the Star Wars license. My guess is that EA will eventually take up the publishing rights to ALL Marvel games.
The Walt Disney Motion Pictures Group distributes and markets the films of Marvel Studios, but Marvel Studios is completely independent of that group. Unlike Lucasfilm, Pixar, Walt Disney Pictures, Walt Disney Animation Studios, and Disneynature, Marvel Studios is not a subsidiary of the Walt Disney Company's film studio division. Marvel Studios is a subsidiary of Marvel Entertainment. As a result, the relationship between Marvel Studios and the Walt Disney Motion Picture group is more similar to the relationship the Walt Disney Company has with DreamWorks SKG. Marvel has complete control over budgeting, green-lighting, creative control, etc. while the the film division of the Walt Disney Company simply handles marketing and distribution.Just so you all know guys, it is Disney Studios that releases and distributes all the Marvel films guys. Disney Studios handles the marketing, distribution, etc. It's not Marvel releasing the film. Marvel just isn't a company that has a specific needs for its own game publishing division right now because they aren't really making many big video games.
I find that to be a bit of a false equivalency because DC Entertainment lacks the independence that Marvel Entertainment enjoys. Unlike Marvel Entertainment, DC Entertainment has little real say on the television shows, films, video games, and whatnot that are produced within Warner Bros. Overall, Warner Bros. treats DC Entertainment the same way they treat the Looney Tunes, Hanna-Barbera, Lord of the Rings, the Big Bang Theory, and Harry Potter.For example, WB Interactive publishes all the DC Entertainment games. That's just how it is.
While DC Entertainment is seen as a lowly subsidiary of Warner Bros. Entertainment (itself a subsidiary of the Time Warner machine), Marvel Entertainment is a completely independent division within the Walt Disney Company. It is not treated the same way the Walt Disney Company treats Mickey Mouse & Friends, Star Wars, Cars, and Pirates of the Caribbean, it's treated the way actual subsidiaries such as ABC, ESPN, Walt Disney Parks and Resorts, etc. are. While there major examples of corporate synergy like Marvel Publishing taking over the Star Wars license, Disney XD airing Marvel Animation productions, ABC Studios making live action television productions of Marvel properties, and Disney Consumer Products handling the licensing, they're done more to create a well-oiled machine within the Walt Disney Company as opposed to just treating them as mere properties. And they're done with the blessing and encouragement of Ike Perlmutter, who remains the CEO of Marvel Entertainment.