Why 99?

[Why Are You Crouching Spock?]

Why do they always put X.99 $/£.. or sometimes X99.99 $/% at the end of a product on sale rather than a rounded number?

 

[Master Chief]

Psychological.

The part that registers most with our minds is everything before that period.

I'd be more willing to buy something without a second thought at $3.99 than if the price tag were $4.00, even though I know what the price actually is.

 

[odiin]

Psychological.

The part that registers most with our minds is everything before that period.

I'd be more willing to buy something without a second thought at $3.99 than if the price tag were $4.00, even though I know what the price actually is.

Precisely. Simple, but effective and it only loses them a single penny.

 

[black_dust]

Like a car for 4995 basically its 5000 just looks cheaper at 4995

 

[Lord Valumart]

shouldn't there be a rack of stuff behind you with $X.95 on them

 

[Why Are You Crouching Spock?]

shouldn't there be a rack of stuff behind you with $X.95 on them

Not here in the uk. seems to always be 99. Can't remember ever seeing 95.

 

[black_dust]

Not here in the uk. seems to always be 99. Can't remember ever seeing 95.

You dont look hard enough

 

[TNC9852002]

and .99~= 1

-TNC

 

[Lord Valumart]

Not here in the uk. seems to always be 99. Can't remember ever seeing 95.

someone hasn't seen clerks WAY too many times...

 

[Nirvana]

Hmmm, this thread makes me want to go out shopping.

 

[WompuM]

Actually it has nothing to do with pyschology. In the olden days before sales tax, merchants would put $4.99 rather than $5.00 so the clerk would have to open the register with every purchase to give the customer change, thus making sure the clerk wouldn't just pocket the money. Giving change for every transaction allowed for a more accurate register count.

 

[Why Are You Crouching Spock?]

You dont look hard enough

I'm planning a bus trip 30 miles south to look harder.

 

[black_dust]

I'm planning a bus trip 30 miles south to look harder.

You go for it!!! LIVE THE DREAM!!!

 

[Master Chief]

Actually it has nothing to do with pyschology. In the olden days before sales tax, merchants would put $4.99 rather than $5.00 so the clerk would have to open the register with every purchase to give the customer change, thus making sure the clerk wouldn't just pocket the money. Giving change for every transaction allowed for a more accurate register count.

History is always cool. Doesn't completely shut out the psychological factor it has today though.

 

[CashforStash]

You shouldent be complaing, better 4.99 then 5.00

 

[Troy_Parker]

yeah, a whole 1 penny!!

 

[Addendum]

and when you get gas, you save a 1/10 of a cent for every gallon