Dan_Slott
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Max J said:I buy this concept of "voting" but I have one area of uncertainty. If my memory serves me right, I've read 29 trades by Brian K. Vaughan, but I've only bought one of them. I checked out the other 28 from my county public library system. Have I completely wronged Vaughan and robbed him of a few hundred dollars worth of votes, even though I didn't steal this books or read them in any illegal way?
In a case like that, the loss of your "vote" puts your OWN enjoyment at risk. This is like watching a show in re-runs. Ratings determine what shows can sell better ad time. When you watch a show when it first airs, YOUR vote can up its profile. This can give it a larger budget which gives it greater freedom for which guest stars it hires, better choices for sets, wardrobe, location shots, etc. When its ratings are lower, you're going to get more "bottle" and "clip" shows, maybe they have to pare down the cast, etc.
Same with comics. I've lost count of the number of fans who've told me that they discovered my run of THE THING in trade paperback form-- and how they would've liked another volume. With lower tier titles, sometimes the TPB sales aren't enough to save it-- or sometimes it's too late as the creative team has moved onto other jobs.
In the case of SHE-HULK, we were getting such good word of mouth, that Marvel decided to put the book on a half-year-or-so hiatus and relaunch it with a bigger push. Our numbers were fine and holding, but they thought we could do better. On one level, the plan worked. We gained about 10,000 extra readers-- and that GREATLY extended the lifetime of the book. On the minus side, we lost our (then) regular artist Paul Pelletier, as he got snatched up by the EXILES office during the break. (Guy's gotta keep working after all!)

Our trades on SHE-HULK did really well! (And continue do pretty well.) But, BOY, for a smaller niche book, I really would've liked those sales on the monthly issues.
It's not a hard and fast rule. For example, RUNAWAYS was saved by the performance of its trades-- and other books have flourished that way as well-- like a number of Vertigo titles.
Just something to think about.
Interesting point
But only one person bought that trade, and hundreds are reading it without buying it.
How is that differant from one person buying it, and hundreds downloading it without buying it?
I'm not a big fan of the "Doesn't checking a book out of the library" = "the same thing as reading it online" argument. For a number of reasons:
There's a physical copy in the library. It was purchased through legal means. Only one person can read it at the same time. If it's checked out, you have to wait. That copy has also gone through lots of wear-and-tear.
There is an INFINITE number of copies on the internet. They were copied through ILLEGAL means-- when you download it, you are COMPLICIT in that act. Also, the act of downloading CREATES a copy on your hard drive. YOU'VE now created a copy and have broken the law. An infinite number of people can read it. Outside of one generation of scanning, there's no wear and tear.
When you BUY the comic, your purchase gives you a copy to keep as long as you want. You got it through LEGAL means. You get the immediacy and convenience of reading it whenever you want. The wear and tear of the physical copy is yours to control.
World of difference.
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