I just keep thinking those people who want to read a comic on their computer or digital device know where they can get them without having to pay anything for it. DC and companies that offer that service aren't going to change a dang thing.
These companies need to promote to a younger audience; and, maybe a big key for that would be trying to get your materials into the schools. Being a substitute for a school district, I see what the kids are reading..and, whereas many of us don't use a library any longer, kids do. There are comic kids still read today, because they are available in their schools. Bone...Garfield...I think there is a book called Amulet, or something. If it's there for the kids to read, they will have the foundation for a future viewer.
You are not going to get a lot of people out of school to grab your product. First, it's considered by many to be immature and juvenile, even if they enjoy the product in the theaters. Second, as many a comic shop owner knows, the one thing that KILLS their readership more than anything: relationships!!! Once a guy gets into a serious relationship, too many women simply will not tolerate our comic collecting, expecially after they have other responsibilities, like children. (Face it, a single JH without children would not be talking so much about cutting back on his comic reading.) I'm not saying it's wrong to budget, or even cut out comics all together. Your children are worth more than any enjoyment comics will give you. But, when you couple the fact that it's more difficult to get new readers with your existing client base not being able to afford...or be allowed...to read your materials, naturally it will die away.
(BTW, what do the young people come into my local comic shop for? Sonic The Hedgehog. They don't pick up anything else, though.)
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As for blu-rays, I never pay full price for one. If I don't get it the first week when it's below 20 bucks, I know I can wait a couple months...and, more than likely, it will be slashed in price at Best Buy. Most of the Blu-Rays in my collection have cost me 15 bucks or less.
It's actually a good deal. For a long time after almost everyone had DVD players in their house, DVD companies were starting to rip us off. Used to be the "bells and whistles" were extras on our DVDs...then, a new trend started to happen. They offered the inexpensive DVD with JUST the movie...and, you had to pay extra to get all the extras. (I think a regular price was $19.99 for the movie, and $24.99 for the 2-disc sets. Sale price was usually worse, with a single movie being about $14.99, and the 2-disc at $22.99.)