WIZARD Magazine closes up shop

It's just so random. They just close out of the blue, no warning. No "Hey, this is going to be our last issue". Kinda lame for them to do that.
 
Wow it was only a matter of time, the magazine had been going downhill since last year right about the time they decided to slim down their page count and turn it into another crappy Entertainment Weekly, US Weekly clone with their so-called "trendy" and "in" garbage, Toyfare will probably soon follow.

Man I still have the very first Wizard mag which was #12 and had Shaft from Youngblood and Cable on the cover that got Marvel all riled up about it, I'll miss all those nifty columns, Bart Sears art columns, fan made art contests, and tons of memorable articles such as Marvel's banrupcty, Heroes Reborn, Marvel/DC crossover.

R.I.P. Wizard, it's better to leave now than continue to drag on.
 
They were going downhill for years, I stopped buying since they introduced that 50 countdown (or whatever it was called).

I saw a magazine at my LCS and laughed at how thin it was.
 
Iron_Stark said:
They were going downhill for years, I stopped buying since they introduced that 50 countdown (or whatever it was called).

I saw a magazine at my LCS and laughed at how thin it was.
Yeah I remember exactly the beginning of 2009 when they were doing the whole stupid countdown, at first I thought it was a one-time thing but next months issue was the same, I stopped after that.
 
It's been dead for a while. Half of what was in the pamphlet it became could be found online through the usual sources, like Diamond.

By the way: Toyfare is dead, too. They're making way for Wizard World, an online publication. Don't expect too much.
 
stopped reading the mag years ago since I could read any news online way before Wizard publish it
 
I only picked it up every now and then, but damn, end of an era.

And "Toyfare", too? So... what does this mean for "Twisted Toyfare Theater"? Won't someone think of the Megos?!
 
I won't go ANY farther into this statement...but on a very personal level...Wizard magazine and it's employees mean a lot to me. I do feel a very real and personal loss with the magazine ceasing publication.

However,

My last issue was the first (maybe only??) time they did that top 50 nonsense.

The magazine used to be about comics, with some indies mixed in and random news about toys and movies etc. To me, it had it's ups and downs, but was essentially worth my money until they decided to become a very lame celebrity magazine. each issue showing the same bikini pic of Jessica Alba, along with pics of Kristin Bell and Stan Lee signing autographs...I wouldn't have even minded if they would have picked a direction and ran with it...but they were stuck in between styles and didn't seem to know what they wanted to do, so the entire magazine became "Who would win in a fight" and "50 sexiest X-Men characters" and other nonsense.

I could have dealt with it being an actual Maxim rip off...meaning have a page a month of "hot nerd girl" and interviews and EXCLUSIVE pictures of Megan Fox or Ryan Reynolds or whatever. Mix in comic news, a Twisted Toyfare Theater episode, one actual researched article about a classic creator or some aspect of the industry...I may have skipped half the magazine, but I did that anyway.
 
wizard mags were one of the things i kept after i threw out my collection
 
Guess that explains why I haven't seen it on the shelves lately, bummer.
 
i've been reading wizard since i was in high school....a part of me has died :(
 
Thanks to the Wizard Universe Message Boards (which closed many moons ago but would have never exsisted if it were not for the magazine) I got to talk to and become friends with some of the greatest comic book fans in the world. I liked the magazine, which I agree has not been what it once was, and I am sad to see it go. What I can't figure out is, if Wizard is going to launch a website with the same content as the magazine, why fire all the staff?
 
Notice the press release came with a disclaimer that they are PLANNING to relaunch the magazine online, but that things may change. My personal belief is that there will be press releases about upcoming comic events and such posted, along with tons and tons of promo for their conventions.
 
Sad to see it go. It was a really big piece of my childhood. Oh well, at least it's going to live on as an on line magazine. I think it starts in Feb. Does anyone know how that works? Is it free or do you have to pay for it or what?
 
I was going to do this response in the Diamond List thread; but, figured why get into a big discussion there, where it's not appropriate. So, for those who wish to discuss the cancellation of Wizard and Toybiz and anything else that comes to mind, here is a thread.

Anyway, this is the post JH made, and here is what I was going to respond to:

The last Wizard I ever bought and read was promoting Origin (the mini about Wolverine's origin) so it's not like I'll miss it, but it's sad that it won't be around if I ever get a wierd itch to buy a copy.

In "How times have changed"...I went to half-priced books today, and they had each issue of Origin for under 3 bucks. Remember when those issues were selling for $100.00 for that first issue???


Anyway, I still got Wizard, simply because it's a nice magazine to bring someplace when you are maybe waiting somewhere...like, when I have doctor visits with the kids, or have to sit while my daughter takes swimming lessons. Too bad they didn't look back to what used to work when the book first came out. Even taking out the VAST majority of their price guide was completely idiotic. People like to look at what their books are worth...not just the dang variants.

I think there is still a demand for a good magazine devoted to the comic industry. I'd have:

1) A price guide THAT'S NOT INFLATED, and doesn't just contain the variant issues. Most people want to know what the comics they own are worth; not the rare ones that are hard to find or already higher priced in their local comic shops.

2) Unbiased opinions!!! Sure, you are going to end up biting the hand that feeds you; but, I don't need a book that kisses everyone's butt. If a company is doing good, praise them. If there are things that can be improved, say it. Heck, we have movie critics in newspapers and magazines; let's have people actually review the comics that come out! (Sheesh, Dread alone could fill a few pages with the tomes he writes!)

3) Interviews you WANT to read. You don't just have to have the most popular, but go back to the classic writers. Give a real Director's Cut of a comic, giving the writer/artist a chance to dissect a classic book page by page. Don't just talk to Stan Lee about the state of comics today, but get the others that NOBODY talks to any longer.

4) Promote the Comic Cons better. We don't need single page ads; but, have a column each month that is devoted to some coming around, and highlight those people who'll be there...and those people who people SHOULD be meeting that they might not recognize. (Really, Comic Cons are filled with artists and writers who should have longer lines, but the big ones, like Brubaker and Bendis, get the majority of.)

5) Remember Wizard 1/2 comics? Sure, some you'd have to order; but, I LOVED the ones that came with the polybagged magazine. Plus, you'd get some cards and mini-posters. Promote the comic industry!

6) The comic industry is so much bigger than DC, Marvel, Dark Horse, and Image. I cannot remember when I saw an article about the great stuff Radical is putting out. Heck, is even Boom! mentioned in the magazine much?


Ok, I gotta go. My kid is home, and we gotta get some food in our bellies. I might respond more later.
 
I used to subscribe, but then I was hearing most comic book news here on the forums first so it just wasn't worth it anymore. :( It said to see such an old friend go, but it it wasn't making money anymore I guess it had to go.
 
I first started reading WIZARD magazine around 1995-1996 and started reading it monthly from about 1997 until about 2005-2006; a few months after they shifted to full size "magazine" format and the price was by then $5.99. Since I didn't read many comics in high school (which was 1996-2000 for me), it was a cheap way to keep abreast of what was going on; the Internet was around then, but I didn't have easy access to it. Comic websites aren't what they are now back in the late 90's. Heck, some thought the Internet itself was a fad in the late 90's. I think when I bought my first issue of WIZARD, the price was $3.99, but I could be wrong.

Naturally, by the late 90's, Image's star was waning. Anime was budding from a cult fad into a full blown industry in U.S. sales. Marvel went bust and the era of decent to great comic book films seemed doomed after "BATMAN & ROBIN", but regained hope with "BLADE" and soon to be "X-MEN". WIZARD seemed to help along a lot of fads and phases that didn't always help comics in terms of quality; the T & A phase, the "art is better than story" phase, and so on. In the late 90's into the early 2000's, WIZARD seemed to retain some sort of critical standard; praising good comics and bashing bad ones. Naturally, there was the WIZARD Bunny mascot and their easily being amused by monkeys or ninja. I never read TOYFARE. Smaller comic conventions and shops could even advertise.

Of course, quite a few artists got their breaks by winning envelope contests and/or drawing a cover or interior art for WIZARD. If memory serves, Zeb Wells won a few of their video contests in a row and that somehow got Marvel's attention. And naturally, they ran the biggest conventions of the year.

By the time the Internet was expanding, as well as it's coverage of comic book stuff, WIZARD's draw started to wane. Websites like Comics Continuum, Newsarama, and Comic Book Resources were naturally able to scoop WIZARD days or weeks in advance. WIZARD started to become less critical and more of a cheerleader for anything Marvel or DC. The price started getting more expensive. I finally stopped buying it because I realized I needed to trim my pull list budget and saccing WIZARD was akin to dropping two comics (as back in the lofty days of 2006, all comics were $2.99, and even a few Ultimate books were just shifting from a $2.50 price tag). By then I rarely learned anything new from WIZARD; the only way they got a scoop was for either Marvel or DC or any other company to deliberately allow WIZARD to get the news instead of anyone else on the web; I imagine by 2007 or 2008, that became a sucker's game as the magazine's influence had waned. Even their price guide shrunk from issue to issue, and was made obsolete by eBay.

WIZARD started trimming magazines (at their height they had WIZARD, TOYFARE, INQUEST and some Anime/Manga magazine) as well as staff. Supposedly they pissed off Marvel by doing some unlicensed reprints and refusing to pay royalties on sales. People have been waiting for WIZARD magazine to die since about 2009 or so. These days it seems all they want to do is run cons, which they seem to be good at (and which generate quick cash without as much staff as magazines). I imagine ad revenue dried up as well, especially if Marvel wasn't eager to promote in their tome. At least one online interview with an ex-staffer depicted a picture of incompetence and "shady" dealings at the bullpen, especially with how people were laid off. Apparently, WIZARD gave employees the day off last Friday. Then, about a half hour before the Jets/Steelers game, they announced that WIZARD was shut down and they'd be unable to recollect any personal items from their offices. WIZARD claims it wants to return as an "online magazine", but supposedly their experience with online stuff is limited. I used to post on Wizard's Message Boards from 2000-2001, until they altered their website and literally lost a mess of data. A slew of poster accounts were deleted, and by the end of 2001 it got to the point where I'd need a new password and name just to sign in every few days. Frustration brought me to what was then Spider-Man Hype, which became Super Hero Hype. I soon met Dew K Mosi, who became my best internet friend. The rest is history.

They also tried their hand at comic publishing at the turn of the century with BLACK BULL. The only notable thing that was published was Garth Ennis' PILGRIM. Although I recall buying and actually liking SHADOW REAVERS, but I was about 17-19 at the time.
 
Alas, poor Wizard. You were great until I realized that the internet could do your job like a million times better for free.

Also, this thread goes in Misc. Comics. Yoink!
 
and merge with the other thread that's already here :D
 
lulz, I totally check these things before I do stuff. Totally. :cool:
 

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