For me I guess the big one would be to entertain. I would try to be double edged with it, though, I'd set out to make a entertaining but I would still want to also use that movie to explore themes I found relevant. There's nothing wrong with popcorny entertainment or anything, but I know if I were in those shoes I would want to at least express something with my work.
As far as money, well, we all need money to live, but I think I would be okay if I made enough to help keep me and a potential family decent financially with a little wayward to splurge on some things. I'm pretty easy to satisfy honestly as far as materialism is concerned.
Critical Acclaim would be nice, but I tend to not give a **** about stuff like that. It'd be cool to be praised and lauded but I don't think I'd do anything purely for that reason