Backstage politics has always been a part of professional wrestling. Once you allow the talent to have influence into the product, it's inevitable. Jericho's title reign was 'miscalculated and fizzled' because they never allow him to gain any credibility as champion. Basically, the whole thing leading up to that year's WM was Jericho as Steph's puppet. You knew Trips was gonna kick his ass, as that's what happened. After that Jericho didn't come near the title again.
WWE seems to have alot of that, where they'll book a fashionable result and then reverse it and never touch it again, all for no apparent reason. Jericho, Benoit, Eddie, Orton all had title wins and then they lost and never sniffed the belt again. It makes the on-screen presentation weak because the angles just don't make sense.
creole, please calm down...really. That's way too many asterisks in your post. It's not that serious. WWE does occasionally engage in some rather mindless decisions when it comes to push/de-pushing wrestlers. It's as if they've forgotten how to build characters and try to shove people down your throat (current Cena, nearing it with Boogeyman). When somebody is over, they just kinda ignore it (RVD, Show, Kane). That, or they'll just modify it and screw it up (former Cena).