Xeno
That's America's ash!
- Joined
- May 16, 2011
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^^^ Who knows maybe FOX feels it will be best to compete with TASM2 in May. Personally it might've been a stupid move on there party. There's only 2-3 weeks between Cap 2, TASM2, and now XM: DoFP. This is how you burn people out quickly.
I think Fox moved DOFP because the competition in July looks murderous. Maleficent starts the month, followed by Fast & Furious 7 in the second week, Dawn of the Apes in the third and The Rock's Hercules in the final week. Then August starts off with a bang as GotG and Fifty Shades open in the first weekend. The X-franchise has settled in as a mid-level series of moderate hits, rather than massive blockbusters, so any of those films could affect DOFP. Fox must be wary of that level of competition.
May looks like a better situation because fewer big tentpoles are scheduled. There is ASM2, of course, and WB's Godzilla reboot on May 16th, along with Pixar's The Good Dinosaur on the 30th. The three weeks between ASM and DOFP is a good cushion, but the Godzilla flick is a wild card. If that hits big it could dent ASM's legs and DOFP's OW. Avoiding F&F7, which is a guaranteed $100 million opener, and the Apes movie while gaining the Memorial Day weekend in the US is a good trade-off, though.
CA:TWS could very well shock everyone by breaking out in a big way. It doesn't face another CBM for four weeks after it opens. Rio and Stretch Armstrong in its second weekend don't look particularly strong. With Disney's marketing might behind it and its close ties to The Avengers, CA has the potential to blow up into a serious hit in a month not traditionally associated with blockbusters.