The Dark Knight "Ad Age" Article: TDK vs. IM

[GPM]

http://adage.com/mediaworks/article?article_id=129826

It's interesting to see a non-fanboy or non-critic (read: someone who's objective) compare the two movies.

 

[Mike53421]

They lost me at early buzz.

 

[batman11]

I love how the guys calls TDK's marketting and virals innovating, yet doesn't score them as innovating. A little contradictory I would say.