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AI in the Entertainment Industry

ive never seen Wall-E...
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This is a topic I've been wrestling with on a near daily basis for the past couple of years. I work professionally as a video editor/motion graphics artist- formerly in TV, now in a corporate agency setting. AI is already creeping into our workflow in small ways. It's hard NOT to utilize some of the low-hanging fruit like AI voiceover, even if it's just for a rough cut. The potential for pre-viz is there. AI tools already baked into Avid for transcribing scripts- that's a no-brainer. Yet, it's not hard to take the next few logical steps with where it's all going, and it starts getting real existential. You start to wonder if you're a hair away from redundancy, or at least being viewed that way by your boss' boss.

Even without getting into all the ethical implications for fully AI-generated video in terms of the data its trained on, there's also just something very depressing about the thought of the hard-earned skills that I've spent almost two decades honing now, potentially rapidly depreciating in their value. Both from a paying the bills standpoint and a basic sense of purpose/self-worth standpoint. It's crushing when you start going down that rabbit hole. It does open up larger societal questions about how much we've allowed our careers to define us as humans, which could be a healthy topic to explore. At the same time, I got into what I do because I loved it. I love solving problems creatively, I love working with my team and collaborating, honing my taste and skills. I don't think I'd ever want my job to become just being an AI babysitter. I also kind of suspect that no matter what, there's some line where it becomes cumbersome to rely too much on the AI and you'll get a better result just by doing the damn thing yourself.

I think if we could roll this tech out in a way that allows society to acclimate and get our arms around it, it could potentially be a great benefit. Like every technological revolution the potential is there for both good and bad. But the current trajectory due to corporate greed and the insane money being dumped into AI hype that is making this feel like it's going to hurt a lot more than it has to.

In terms of its use in movies, I'm trying to have faith that even as its pushed, the movies that are promoted as human-creativity forward will continue to resonate and be successful, just because they have that extra 'something'. I'd like to think we as viewers will start developing a sixth sense for when something is AI generated, but it's tough to say especially as it advances. I just think about CGI and how no matter how good it gets, we become jaded to it and also usually know when it's present. The thing I keep coming back to...nobody would care about the truck flip in TDK if it was CGI...OR if it was AI-generated. It's impressive precisely because we know Nolan flipped that semi on LaSalle St. and filmed it in IMAX, and we feel that when we watch it even if we're not thinking about it. I think things like that will continue to be true moving forward no matter how much AI advances, so we are going to continue to need filmmakers stepping up and demonstrating to studios the intrinsic value of real filmmaking and tried and true storytelling.
 

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