Strong early reviews but sluggish tracking for 3:10 to Yuma
Variety has weighed in on 3:10 to Yuma, and it's a good solid review from Todd McCarthy.
"3:10 to Yuma is a tense, rugged redo of a film that was pretty good the first time around. Reinforced by a strong central premise, alert performances, a realistic view of the developing Old West and a satisfying dimensionality in its shadings of good and evil, James Mangold's remake walks a fine line in retaining many of the original's qualities while smartly shaking things up a bit."
As for the performances, McCarthy raves about Russell Crowe, Christian Bale kid actor Logan Lerman and Peter Fonda:
"Crowe is completely in his element here as, in the best tradition of great stars, he betrays no effort in conveying the masculine confidence, psychological acuity and manipulative power of his alluring bad guy; his Ben is one slick customer and more. Bale, whom one can imagine being effective in his own way as the villain, well embodies the strengths and frailties of the Eastern-bred rancher without sentimentality; and Lerman earns notice as a kid ready to skip adolescence and burst into full-blown manhood. Supporting turns are vivid, including a wonderfully leathery characterization by Peter Fonda as a supremely tough old bounty hunter."
Meanwhile, Michael Rechtshaffen from the Hollywood Reporter is also very positive:
"Pulling into theaters a full 50 years after the arrival of the original Van Heflin-Glenn Ford classic, James Mangold's expanded take on 3:10 to Yuma makes for a largely compelling ride on the strength of a powerful cast led by Russell Crowe and Christian Bale."
Rechtshaffen, however, also has a warning for Fantasy Moguls players:
"Lionsgate has bumped up the film's release to get a prime berth on the awards-season express, but Yuma still remains a tricky commercial proposition. Obviously much is being made of the fact that the film is from the directing and producing team responsible for Walk the Line as well as that match-up of two of the more intense actors in the business. But the genre and the darker subject matter is still going to require strong word-of-mouth and stronger marketing to attract audiences."
3:10 to Yuma is set for wide release on Sept. 7, but New Line's Shoot 'Em Up, starring Clive Owen, Paul Giamatti and Monica Belucci, is also going wide that day and seems to have more early traction in industry tracking. Shoot 'Em Up is at 25 percent Awareness (Males Under 25, 36 percent; Males 25 Plus, 27 percent; Females Under 25, 19 percent; Females 25 Plus, 17 percent) compared to 20 percent for Yuma (Males Under 25, 18 percent; Males 25 Plus, 33 percent; Females Under 25, 11 percent; Females 25 Plus, 18 percent). Plus, the New Line action pic wins in Definite Interest in a walk with 32 percent (Males Under 25, 35 percent; Males 25 Plus, 37 percent; Females Under 25, 23 percent; Females 25 Plus, 26 percent) to just 23 percent for the western (Males Under 25, 20 percent; Males 25 Plus, 27 percent; Females Under 25, 17 percent; Females 25 Plus, 20 percent).
It's still almost three weeks until this showdown happens with guns a blazin', but right now Shoot 'Em Up has the edge. My hunch is that more reviews like those of McCarthy and Rechtshaffen will drive a late surge in the tracking and still lift Yuma to a weekend win.