And that is very, VERY dumb. No one is signing up for Netflix to get exclusive access to their original movies. And even if the movies do draw anyone in - the value isn't lessoned by them going theatrical first - if anything, it's INCREASED, because the movie will make a larger first impression, therefore increasing its worth on streaming.
They're spending hundreds of millions of dollars on blockbuster movies and then refusing to put them where they belong. Purely leaving money on the table out of pride because they won't accept their "innovation" isn't as worthy a medium as the theater.