I've seen all of Malick's movie and love them all in very different ways. They're all such quiet movies that seem to stir the emotions in strange ways. I can't imagine this will be any different.
On the poster, I think it's terrible. I'm hoping a better one is to come but I don't really care about posters so whatever. I think when the first trailer comes, we're all still going to have no idea what the movie is about. Malick is a master at keeping control over his movies and everything to do with them and he'll make sure everyone goes in with a blank canvas.