Well, "James McAvoy" was trending the other day at the WWTTs - for a short period, but it was - just because he was on Graham Norton. A lot of stupid things trend, but it takes quite a lot of interest for names that are not Justin Bieber to be on WWTT. Maybe I know nothing about star power, but I'm sure that, discrete and non-Hollywood as James is, he's noticed. And as much as people say that Fassbender was the break out star in First Class, I'm sure that James also got much more popular because of it. Maybe not the hot, explosive thing, but it happened. It's part of his low-profile, but perennial career.