Burger King is trying to get fancy?

[kane9321]

Mimosas and brunch at Burger King (BKC)? What’s next in the quest for breakfast sales -- quiche and a croquet game with the King?



Burger King is turning its battle with McDonald's (MCD) for early morning sales into a battle of words. In selected markets, the BK is advertising the availability of a "Burger King brunch." The move away from breakfast is apparently supposed to evoke ideas of higher quality than just a conventional meal of (perish the thought!) eggs and coffee.



The brunch menu is debuting in test markets that include Massachusetts, Florida and parts of Canada. But will it be enough to loosen Mickey D’s iron grip on breakfast sales?



You have to admit that the menu is worth a look. BK’s mimosa is nonalcoholic, with OJ and Sprite instead of orange juice and champagne, but should still provide a fizzy pick-me-up in the morning. Its other new brunch item is a new BK ciabatta breakfast sandwich that consists of scrambled egg, cheese, tomato, ham and bacon with a smoky tomato sauce. This is on top of a previously announced move to roll out Starbucks-owned Seattle's Best Coffee at BK locations.

 

[Immortalfire]

BK also has your Iron Man 2 pre-movie meal

 

[Majic Walrus]

A lot of places have weird menus in certain places. In Maine McDonalds used to serve lobster.

 

[Downhere]

Yeah, they are doing this over here in Central Florida, sounds interesting.

 

[Manic]

I say, Muffy. Do meet us for Sunday brunch at the Burger King on the corner of MLK & 56th Avenue.

 

[Raiden]

Just had Burger King today for lunch, and they had a Wednesday special where Whopper combo meal is only $3.25 after tax, and I couldn't resist the discount. I'll check it out again when they start getting Iron Man 2 stuff (like that Whiplash Whopper).

 

[Ace of Knaves]

That Whiplash Whopper looks immense. I vant it.