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McRib pushed back to December


Green Lantern's roommate
Oct 17, 2003
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If you're counting the days until your next McDonald's McRib fix, there is some bad news: fans of the cult The McRib Sandwichfavorite will need to wait until late December this year, according to a leaked memo.

The pork sandwich was originally expected to be sold from Oct. 22 through Nov. 11, but the popular limited-time product will be delayed to help boost sales at the end of the year, according to a memo from the McDonald's Operators National Advertising Fund that was obtained by Ad Age. Unseasonably warm weather last December contributed to a 9.8-percent jump in McDonald's U.S. same-stores last year.

The fast-food chain is hoping the McRib's popularity will help it top this strong year-ago performance.

McDonald's (MCD) will fill the void left by the McRib this autumn by offering a Cheddar Bacon Onion Angus burger as well as a similar chicken sandwich, according to the Ad Age report.

Then in February, the fast-food chain will debut Fish McBites, the report said. This is about a year after McDonald's launched a poultry version of its McBites.

In recent months, the weak global economy has been taking a toll on McDonald's sales. In July, the company reported its worst monthly sales in nine years, but same-store sales picked up again in August, although they remained shy of analysts' expectations.

S&P Capital IQ analyst Jim Yin recently told CNBC that McDonald's can expect that pressure to continue to hurt its margins in the "near term."

McDonald's problems include stiffer competition from Wendy's (WEN) and Burger King Worldwide (BKW), which have been improving their performance, and also from choppy consumer spending.

This week, McDonald's will begin posting calorie counts for its menu items ahead of reforms that will mandate the practice. Jan Fields, McDonald's USA President told CNBC's "Squawk on the Street" that posting calorie information isn't expected to have a big impact on consumer behavior.

That sucks. I was looking forward to having one. They're not the most delicious thing ever but I was looking forward to it.
Funny, over here you can buy what it essentially a microwaveable McRib from supermarkets and it's exactly the same.
The McRib tastes like shoe leather that's been dipped in a chemical barbecue sauce. The fact it has any fans in the world shows me that what it lacks in taste it more than makes up for in clever promotion. No matter where you live, I bet you could buy a pulled-pork sandwich today that would taste a hundred times better than the McRib.
The McRib is all hype. Goodness gracious.

Now I want one. Damned reverse psychological marketing.
My logic suggests that if this sandwich were any good, it'd remain on the menu. The fact it appears every once in a while, just means it's meh.
I heard the special sauce is just mustard and ketchup mixed together, oh and mind control serum as well. :o
Never had one, but I saw the article on yahoo and thought it was funny.
Now I'm craving mcdonalds for lunch. They get me every time
I had it once, it was fine but nothing to rave about. It's McDonald's after all.

The photos of the dissection of the McRib are not pleasant to watch at all.
LOL I'm telling ya they're not that great but for some reason I wanna eat one. They must have that mind control serum in the sauce.

rename that the McBarf... heavy on the barfsauce...
McRib pushed back? This is a sign. Endtimes are nigh!
Aside from the Big Mac...that's the only thing I like at McDonalds.
You know, I've never had a McRib. Always thought about it, but never got around to eating one. I expect that by December, I'll have forgotten about it again.
Now with 25% more cockroach feces.

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