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You shouldn't comment on things you don't know about. This was not some grift. It is literally the only way of preserving traditional film projection. Oppenheimer had major issues maintaining the necessary equipment and trained projectionists for its 70mm run.This is not a a good thing in my view. Using star power and FOMO to empty the pockets if fans even sooner, without them getting anything extra for it. It just looks greedy.
These pre-sales are being done as a way of funding the necessary equipment and staffing. It is not some attempt to exploit fans, which is why the pre-sale only involved the 70mm film theatres.