December 2008 Sales Charts & Market Share Report

What happened to Nova :csad:
 
Well, who's gonna bother with The Order when they could buy stellar material like The Ultimates 3? :dry:
 
I can't believe that was the biggest seller. Wait. Yes, I can.
 
It IS funny that Newsarama got the year wrong for the sales report from Dec. 2007. We can either shrug and go, "human error" or laugh at them because they're supposed to be "pro's" and they make a common MB error? Take your pick.

Thoughts:

- The fact that ULTIMATES 3 #1 was the Top seller, and OMD #4 the second best seller, essentially show that fans don't vote with their wallets even when they lambaste something. To my credit, I didn't buy U3. To my debit, I did buy OMD #4. Granted, #1 issues are almost always overordered.

- THOR is stilling hanging on within the Top 5. Go Odinson!

- Naturally, NEW AVENGERS remains where it is, the best selling regular ongoing. Late MIGHTY AVENGERS isn't far behind.

- CAPTAIN AMERICA at #13; a rare great book that sells great. Yeah, still riding Cap's death and the buzz of New Cap is helping, but c'mon, good books selling like they deserve is bloody rare (just look at THE ORDER). Appreciate it.

- MESSIAH COMPLEX has been good to the X-titles. I haven't been reading it, though.

- Wow, AVENGERS: THE INITIATIVE took a dive, falling at least 5 slots from where it was in November. The annual sold about the same numbers, it seems, so there is still a strong audience for this. Still, crossovers helped inflate this title so finding it's level may still be something it has to do. No need to worry yet, though.

- USM continues to slip with Bagley's leaving; maybe many readers took the "end of an era" promotions literally and decided to bail then. Or, Bagley remains a draw with Spider-material. Ultimate Power has to have been seen as a disappointment, and Ult. XM & UFF continue their slow and steady skid. Many are believing 2008 may be a "make or break" year for Ultimate, as many question it's reason to exist after 7-8 years. Much of the core talent is gone and so are many of the ideas. They simply sell too well to cancel at this time. With BND, USM has also become extra-redundant.

- ULTIMATE IRON MAN II #1, which I didn't buy, couldn't even debut within the Top 25. When the first volume launched, I recall it in the Top 10. That goes to show you what a difference a few years have made to Ultimate.

- FF seems to have slipped back to pre CW levels.

- CAPTAIN MARVEL is skidding, but one supposes a hero who has been dead for 20 years with zero fanbase screaming for his return, and following CW: THE RETURN, #2 within the Top 70 isn't so bad. Reed & Weeks have done well with the execution.

- PUNISHER WAR JOURNAL and IMMORTAL IRON FIST appear to be holding steady, more or less. IIF has proven to have a small but steady audience of around 32-35k.

- NOVA is slipping, and is now outsold by AC #2, when I believe the first issue of AC didn't outsell NOVA. This could be troubling. Still, NOVA should be able to hang on until issue #12, and AC is within the Top 80. Not matching the prior event's numbers, and ANNIHILATION had to compete with CIVIL WAR.

- WOLVERINE FIREBREAK, one of the better Logan stories of 2007, sold within the Top 70, which I suppose is decent considering the X-line isn't what it used to be, hence why Marvel has limited the X-mini's and one-shots from even their volume 2-3 years ago.

- GHOST RIDER continues to skid. The new creative team may not have long to try to salvage something. Getting nearly 2 years out of a GR title at this time may be the most Marvel can hope for.

- NEW WARRIORS is skidding; they shipped 2 issues in December and issue #7 sold 14 slots lower than issue #6. That shows reader/shop demand fell within only a few weeks, which isn't good.

- Similarly, THE ORDER is facing that same problem. They shipped two issues in December, #5 and #6. Issue 5 sold at #94 of the Top 95, and issue #6 is nowhere within the Top 100 at all. The book will be canceled as I feared (Marvel usually announces cancelations either by issue #9 of a 12 issue run, or quietly solicts the book as a "mini-series"). Enjoy the hell out of it while it lasts, and pray the trade/hardcover sales warrent a resurrection. This is a damn, damn shame. I saw it coming, but still a damn shame. :(
 
As much as I love the Knaufs current run on Iron Man,I'm afraid they'll get replaced somewhere down the line if those numbers keep falling.

Tony has been a huge player in the MU for the past 2 years,yet his own ongoing isn't even in the top 50.
 
Kudos to Thor as well,for remaining in the top 10.
 
- I honestly wasn't expecting Ultimates 3 to do so well; I'd sort of forgotten about.

- DC double-ships JLA, giving them an extra spot in the Top 100.

- The X-titles have a good month, as MC keeps them in the upper reaches.

- There's about a 20 point difference between New and Mighty, which isnt't too bad, given that the latter lacks the "name" characters and remains viewed as Hitler's minions by a certain segment of the fandom.

- That looks like a pretty good debut for Incredible Herc, given that it's, well, a Hercules title. Top 20 is good for any title, really.

- What If? Civil War was a lot higher than I expected, given that it's a What If?
 
I've stopped worrying about Thor. I figure, if it can remain in the top 5 for 5 consecutive issues, it'll probably be pretty healthy for a good, long while. Top 20, at least, which is about 30 to 40 slots better than Jurgens' volume did more often than not.
 
Yeah, Thor's in good shape. The only question that remains is how long JMS plans to stay with it.
 
Yeah, Thor's in good shape. The only question that remains is how long JMS plans to stay with it.

I recall JMS wanting to stay long term with Thor.Could have been quoted from an interview,I don't know where I saw it.

I hope JMS stays on for a long time.
 
Wow! BP is barely in the top 100! I don't think the marriage thing is working and I'm hating the direction the book is going. It's one marriage I hope is retconned!
 
As much as I love the Knaufs current run on Iron Man,I'm afraid they'll get replaced somewhere down the line if those numbers keep falling.

Tony has been a huge player in the MU for the past 2 years,yet his own ongoing isn't even in the top 50.

Easy, put Christos N. Gage on it with art by Mike Perkins and covers by Steranko, Top 20 easily.
 
Or not, like Union Jack.

You can't really compare Iron Man's popularity with Union Jack's. Seriously, please, don't even try.

Gage is a pretty big name now too, unlike when he wrote Union Jack, and Perkins is popular due to his stellar run on Cap alongside Epting.
 
Both are talented semi-names, but with little mainstream brand identification, and I wouldn't count on either (or both) to put a comic in the top 20. The only writers at Marvel who can do that, guaranteed, are Bendis, Millar, and maybe one or two others.
 
Mother****er. They couldn't even let it get a full year in, could they? Goddamn it.

Yeah, that's what I said.

Yet, FAIRY TALES comics get the nod, and they NEVER sell in the Top 100 for more than halfway through for a 5-6 issue mini. Where is the justice?
 
**** justice. Where is the common sense? Where is the marketing strategy to help new properties succeed?
 
**** justice. Where is the common sense? Where is the marketing strategy to help new properties succeed?

THE ORDER got the obligatory Newsarama interviews, which every new launch from NEW AVENGERS to SABLE & FORTUNE seems to get. It shipped in the heart of the time when slapping THE INITIATIVE on a cover could boost a comic by 10-20k. And they had a cameo in one of the WWH issues of A:TI. That was basically it. :dry:
 

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