Dread
TMNT 1984-2009
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No one reads it for good reason. It blows. But, I agree. It always sucks to see a good, quality mini or ongoing fail for whatever reason, be it ignorant fanboys or ignorant company politics.
Indeed.
I finally read that article from Newsarama you mentioned, where Steven Seagle comments about the state of the industry after his Vertigo title, AMERICAN VIRGIN, is cancelled, and damn if he makes some good points. I'll repost the main ones here:
Steven Seagle @ Newsarama said:I have learned some more truths about monthly comics circa 2007:
Doing A Good Book Is Not Enough You can see what the reaction is from people who actually read American Virgin. And yeah, before the naysayers pop up to post Well, I hated it, as they inevitably feel compelled to do let me just say I didnt really cherry pick too much here. What you read above is what is out there for the most part. And while Ive known some creators who ask people to pimp their rides, to the best of my knowledge I dont personally know any of the kind reviewers above who I thank for their support. They just seemed to really like the book we were doing. But that wasnt enough.
A Great Launch is Not Enough Our first issue not only sold relatively well, but it actually sold out a four thousand copy overprint. American Virgin #1 clocked in at around 24,000 units (you never get that from these charts everyone analyzes month in and month out). Our second issue sold out too, and while I thought something would be made of the sell-outs, nothing was. Our bad a lost opportunity to get some extra juice. And very quickly despite really great reviews and buzz and I mean very quickly, we were down to half that amount, and falling. I didnt worry, because there was a lot of great press about the book and I thought, much like some other launches of the time, wed get our rebound from the reviews and the release of the collections. But the reviews dwindled off and the second collection never seemed to come out until the writing was on the wall.
Fresh Takes Are Not Enough I think were in an age that really wants fantasy which American Virgin, obviously, is not. I was delighted that almost every review posted, or email I got, or person I talked to at a convention seemed to mention some variation on the phrase I have no idea where this is going, but I like the ride. I dont want to do comics that are like a hundred comics that have come before them. But when I look at whats making it in terms of monthlies, the truth is, its comics that look like a hundred comics (or movies, or TV shows) that have come before them. The comics I love lately are also dying on the vine because theyre not doing it by the numbers, and I think thats pretty sad. Still, lesson noted, though not necessarily learned.
Letting the Work Speak For Itself Is Not Enough By and large, I dont like to get out there and hark about what a great job Im doing. I always assume that if the work is good, people will notice. But its become clear to me that in the age of the super-star creator, its important to be yelling about what a f***ing genius you are from every corner. So in the future, when Im yelling about what a f***ing genius I am from every corner, please remember that I feel as uncomfortable doing it as you must feel hearing it. And when someone posts Seagle isnt a f***ing genius as they will feel compelled to do - please post a follow-up explaining that I wish I didnt have to be the person making such claims. PS Becky Cloonan is a genius to begin with, so please dont make her yell about East Coast Rising Volume 2, just go out and buy it when it comes out.
I don't read AMERICAN VIRGIN, and come to think of it, not too many Vertigo comics to begin with; not because of bias, just never have gotten around to it. But apply these to a lot of smaller, great Marvel titles that go, or are on the verge of going, like THE ORDER if things don't pick up, and these are very valid points, and what may explain why DC & Marvel are stuck on crossovers. Sales are good for now, but not as good as some had projected from some blowouts last year. And comic sales are a fraction of what they were in the 90's. As much as we hate crossovers, maybe they really are the steroids of the industry, and without them, the biz would start to crumble. But I'm not one of those industry naysayers, because comics have bounced back from the brink before and emerged better than ever. But this is a very hostile market now, and not even BIG companies with over half a century of continuity at their back can introduce franchises starring new characters and have them last long.
Think about it; try thinking of any new characters whose title has lasted beyond 2 years at Marvel, DC, anywhere. RUNAWAYS is about it. Image has a few (like INVINCIBLE or WALKING DEAD), but that is Image; they're less than 4% of the industry and sales above 11k per series are fine for them. Maybe the market just can't sustain perpetual ongoings anymore, and we may have to enter the age of the maxi series. If they even can hold up THAT long.