Young people are breaking up with
dating apps, according to a new poll from
Axios, showing that 79% of college students don’t use any dating apps. A decline in interest from dating apps’ core demographic is wreaking havoc across the industry, as Bumble’s CEO and founder Whitney Wolfe Herd steps down a day before the company reports earnings, says the
Wall Street Journal Monday.
College students hook up less than they used to, and 71% haven’t hooked up with anyone in the last three months or ever, according to Axios and Generation Lab’s survey of nearly 1,000 people. Over half of respondents, however, went on a date in the last three months, just likely not from an app.
Bumble will report its earnings on Tuesday in a tough environment for these dating apps. Tinder’s stock
plummeted 15% last week after reporting a
decline in paying users. Sorry dating apps, but college students may be looking for a genuine connection.
Over half of college relationships begin with in-person connections, according to the survey. College students rank personality as the most important factor in dating, with only 15% citing looks as the most important, which is bad news for apps that allow users to swipe on hot pictures of each other. Respondents said Tinder was the most popular dating app, with only 8% of respondents using Bumble in the last month.