Oh man, sports journalism. That's one that just makes you shake your head. I lived in Toronto for a fair while, and the Toronto media market puts a... slight... amount of focus on the Toronto Maple Leafs. Slight. Just a lil' bit. And a very common thing to see is a player draw the ire of the collected "Toronto media". It's as if they all decided at once that the player is garbage, and worthless. It just so happens that most of the media members have sources within the organization (recently it was assistant GMs and the like) who soured on the player. So the media writes long think pieces on the sheer awfulness of said player, and it just so happens that it perfectly parrots the source's point of view.
It's almost like the source wants that POV to reach public consciousness, so it will be easier to sway the higher-ups in the organization. And then the player leaves (I miss you Phil). But then, when the GMs and assistants are replaced, suddenly everything changes somehow. Suddenly we get articles about how the player spent the off-season getting in the best shape of his life. YEAH, FOR ANOTHER TEAM.