Sundays premiere of a 30-second commercial for Super 8″ during the Super Bowl, however, marks the beginning of the public life of the movie that Abrams would rather keep locked up in his basement for another four months.
To me, all people need to know is that its an adventure about a small town and its funny, its sweet, its scary and theres a mystery: What is this thing that has escaped? What are the ramifications of its presence? And what is the effect on people? But I know thats not enough.
Look, I feel we need a little bit of a coming-out party because we are up against massive franchises and brands and most people dont know what Super 8? means. Were a complete anomaly in a summer of huge films
and we dont want to be so silent or coy that people dont care or dont hear about it.