Justice League Justice League Box Office Prediction - Part 6

[FatRobin]

Avatar came out in 2009 and you are aware that 2017's JUSTICE LEAGUE features some of the most iconic characters not in comic book but also in pop culture right?

Still sounds crazy to me, maybe you've overestimated our characters.

 

[cristianegan]

Still sounds crazy to me, maybe you've overestimated our characters.

It might have sounded crazy had 2012's The Avengers with unknown characters not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic characters that we're talking about here. It really should have easily made double that amount in 2017.

 

[Predator jp]

you are putting way too much emphasis on iconicity of the characters.

 

[cristianegan]

you are putting way too much emphasis on iconicity of the characters.

Why not?

 

[Mandon Knight]

Well the domestic 'below 1 million $ per night' juggernaut has begun, get what you can before tomorrow comes JL.

 

[OzzMosiz]

I agree.
Dracula and Frankenstein are iconic in pop culture and recognized the world over, but don't expect a film about them to earn over a few 100 million.

you are putting way too much emphasis on iconicity of the characters.

 

[cristianegan]

I agree.
Dracula and Frankenstein are iconic in pop culture and recognized the world over, but don't expect a film about them to earn over a few 100 million.

Because Dracula and Frankenstein's monster are superheroes just like Batman, Superman and Wonder Woman. The heck is this argument

 

[OzzMosiz]

Because Dracula and Frankenstein's monster are superheroes just like Batman, Superman and Wonder Woman. The heck is this argument

Your previous comment : "but this is the freaking JUSTICE LEAGUE with the most iconic characters that we're talking about here"

They are anti-heroes, so why is the concept that heroic iconic characters should automatically be making billions when iconic villains probably never will?

Don't get me wrong, I think with better marketing, a delay in release and better CGI that JL should've done better - I still think it's an enjoyable film though.

Marvel have it golden at the moment, they have enough audience to automatically go and see a film regardless of it's quality (IM2,3, AoU, Thor 2)

 

[cristianegan]

Your previous comment : "but this is the freaking JUSTICE LEAGUE with the most iconic characters that we're talking about here"

They are anti-heroes, so why is the concept that heroic iconic characters should automatically be making billions when iconic villains probably never will?

Don't get me wrong, I think with better marketing, a delay in release and better CGI that JL should've done better - I still think it's an enjoyable film though.

Marvel have it golden at the moment, they have enough audience to automatically go and see a film regardless of it's quality (IM2,3, AoU, Thor 2)

Ok now I will reword my post "It might have sounded crazy had 2012's The Avengers with unknown superheroes not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic superheroes that we're talking about here. It really should have easily made double that amount in 2017." Are you happy now?

 

[OzzMosiz]

Ok now I will reword my post "It might have sounded crazy had 2012's The Avengers with unknown superheroes not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic superheroes that we're talking about here. It really should have easily made double that amount in 2017." Are you happy now?

Kinda, however, Iron Man had cemented himself as an A list Superhero thanks to the amazing first film (the 2nd was pooh but Downey was still great in it).
The Hulk, Thor and Captain America aren't "unknowns", however Hawkeye and Black Widow are to the majority of movie-goers.

You are right though Superman, Batman and Wonder Woman are all more well known (or were in my day).

 

[ultradog]

But this is the freaking JUSTICE LEAGUE with the most iconic has-beens that we're talking about here.

Fixed it for you.

Heheh, I'm teasing you, but BvS, and also the MCU, really did make Superman and Batman "has-beens", for the time being. They'll be back one of these years. Superman had cultural peaks around 1955 and 1977 and it's hard to imagine when he could ever return to those heights with the current CBM trends. Batman had his peaks in 1966, 1989, and 2008. He'll be back when another GREAT Batman movie is made, not before. As WB is floundering, 5 years would seem optimistic, and as the timing of these peaks suggest, maybe even 10 years or so.

 

[The Guard]

And Guardians didn't have a super charged cultural movement supporting it.

Just the Marvel bump...

 

[Creo]

Just the Marvel bump...

The Marvel bump that didn't even get Ant-Man to $600 million...

It helps, but it's not going to turn a turd into a gem. Guardians was great, and the audience responded.

 

[Creo]

Ok now I will reword my post "It might have sounded crazy had 2012's The Avengers with unknown superheroes not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic superheroes that we're talking about here. It really should have easily made double that amount in 2017." Are you happy now?

The Force Unleashed didn't hit $3 billion, this was never going to. And at this point that iconic status is making less and less, because the younger generation doesn't care as much as Marvel.

 

[The Guard]

The Marvel bump that didn't even get Ant-Man to $600 million...

It helps, but it's not going to turn a turd into a gem. Guardians was great, and the audience responded.

How do we know that the Marvel bump isn't the reason ANT MAN got anywhere close?

 

[JOE]

Ok now I will reword my post "It might have sounded crazy had 2012's The Avengers with unknown superheroes not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic superheroes that we're talking about here. It really should have easily made double that amount in 2017." Are you happy now?

"BUT IT'S FREAKING JUSTICE LEAGUE" isn't worth anything. That's not why The Avengers made 1.5B. Justice League, with your most iconic superheroes, is one of the biggest flops in CBM history because it wasn't a great movie built off the foundation of even worse movies. The Avengers was a great movie built off the foundation of solid origin stories.

Just like when BvS came out, people did the math in their heads. Batman = 1 billion on his own, so Superman + Batman MUST equal 1 billion if not more!

You can imagine the math people did for Justice League.

 

[FatRobin]

Fixed it for you.

Heheh, I'm teasing you, but BvS, and also the MCU, really did make Superman and Batman "has-beens", for the time being. They'll be back one of these years. Superman had cultural peaks around 1955 and 1977 and it's hard to imagine when he could ever return to those heights with the current CBM trends. Batman had his peaks in 1966, 1989, and 2008. He'll be back when another GREAT Batman movie is made, not before. As WB is floundering, 5 years would seem optimistic, and as the timing of these peaks suggest, maybe even 10 years or so.

Yikes, I hope Reeves' movie in about 2-3 years will be enough.

 

[GreenKToo]

It's hard to say what happened along the way. Regardless of the why or who, BvS and JL were pretty bad ( JL being the better of the two imo, but even less of a BO )

I suppose WB probably thought ( like we did ) that just putting the big three together would make a billion, wrooong.
Then, I suppose they thought adding three more to the mix will get that billion in JL, .....

I think they forgot one very important detail, and that's to make good films.

The public and fans aren't stupid. They and we can smell when a film is having trouble in production and with the marketing.

I had my doubts after BvS but I pushed my concerns back and was thinking there is NO WAY WB will screw up like they did with BvS again.

 

[MbJ]

It might have sounded crazy had 2012's The Avengers with unknown characters not made $1.5 billion at the box office. But this is the freaking JUSTICE LEAGUE with the most iconic characters that we're talking about here. It really should have easily made double that amount in 2017.

This was never going to make double that amount. Beyond any potential quality issues, the unfortunate reality is that the same level of novelty was no longer there.

Avengers beat them to the punch in the field of introducing a bunch of characters in separate films and then having them team up together, and WB made the poor decision of shooting their load by already having Superman, Wonder Woman and Batman unite in the previous movie. By the time we got to Justice League the idea of DC's characters coming together in the same film wasn't nearly the earth shattering moment it would have been even a few years ago.

 

[Samuron]

The Marvel bump that didn't even get Ant-Man to $600 million...

An unknown superhero with a silly name took in over a half a billion dollars; that's a pretty solid endorsement of the Marvel brand.

It helps, but it's not going to turn a turd into a gem.

A "turd"? A Cinemascore of "A", 82% RT with high marks from audiences.

Other studios wish they had turds like that.

 

[Themanofbat]

The Avengers was a great movie built off the foundation of solid origin stories.

Nailed it.

 

[Flemm]

It helps, but it's not going to turn a turd into a gem.

The international box office for the Marvel Studios movies is largely a result of effective brand building and consistent quality. Or, at least, there would need to be some kind of extremely substantive counter-argument, because the raw numbers support the former idea. International box office for those movies:

Phase 1
IM 266, TIH 134, FA 176, Thor 181, IM2 312

Avengers 895

Phase 2, first part
IM3 805, TDW 438, WS 454, GotG 440

Age of Ultron 946

Phase 2, second part AM 339, CW 745, DS 445, GotG2 475, HC 545, Ragnarok 532 (this will end a bit higher)

We should keep in mind that the dollar got stronger soon after the first Guardians movie (between Guardians and Age of Ultron), so the numbers in the second part of phase 2 are somewhat deflated. In terms of actual business being done overseas, the trend is even more obvious than the numbers make it appear.

So that is the brilliance of the Marvel extended universe experiment. The individual properties benefit from the overall success of the venture, with a big spike for the event movies, particularly Avengers.

Ant Man is the lowest of the recent movies, but still higher than any phase 1 movie, in spite of a stronger dollar deflating the number. It's somewhat closer to movies like TDW, WS and GotG than the number makes it appear.

 

[Tymminator]

It’s not going to end pretty at all, but I really believe the cast and fans deserve a sequel. I enjoyed all the interactions of the characters and think if you get the right writers/Director team, they will shine very bright.

"If we're not careful"? It's comments like these that boil my blood.

It’s actually something that gets more hilarious to me as time goes on.

I'm so over the whole DC vs Marvel crap. WB had a chance to really make the competition fun and entertaining between the two, and save for ww and somewhat mos, it did have some bright spots, they dropped the ball.
No, strike that, they climbed the highest building they could find and shot the Ball from a cannon, and it exploded into a million pieces when it hit the ground.

I agree with this whole post.

you are putting way too much emphasis on iconicity of the characters.

Not just fans though, but the execs/point people in WB over the DCEU (or whatever it’s called). They like some fans figured they didn’t have to build anything because these were Iconic characters, and just assumed certain things would fall in place.

You can’t take the fact you have Batman and Superman for granted and assume because Captain America (for example), had a well received comic franchise and the market is currently very receptive for these movies, that you can coast in with your Iconic characters without a good plan and expect to kill at the box office. Wonder Woman is icon and did very well but hell, they were not even considering her to be a hard hitter for them. They totally underestimated her potential and her success just turned out to be a pleasant surprise. Even now they are in a constant state of reacting, not acting like a company that has a plan.

The international box office for the Marvel Studios movies is largely a result of effective brand building and consistent quality. Or, at least, there would need to be some kind of extremely substantive counter-argument, because the raw numbers support the former idea. International box office for those movies:

Phase 1
IM 266, TIH 134, FA 176, Thor 181, IM2 312

Avengers 895

Phase 2, first part
IM3 805, TDW 438, WS 454, GotG 440

Age of Ultron 946

Phase 2, second part AM 339, CW 745, DS 445, GotG2 475, HC 545, Ragnarok 532 (this will end a bit higher)

We should keep in mind that the dollar got stronger soon after the first Guardians movie (between Guardians and Age of Ultron), so the numbers in the second part of phase 2 are somewhat deflated. In terms of actual business being done overseas, the trend is even more obvious than the numbers make it appear.

So that is the brilliance of the Marvel extended universe experiment. The individual properties benefit from the overall success of the venture, with a big spike for the event movies, particularly Avengers.

Ant Man is the lowest of the recent movies, but still higher than any phase 1 movie, in spite of a stronger dollar deflating the number. It's somewhat closer to movies like TDW, WS and GotG than the number makes it appear.

Exactly.

 

[Consona]

The audacity to put someone who directed almost the entire movie in the title? How dare they!

The posts when JL was being praised on Twitter were the best. "It's Snyder's movie! They better not give Joss credit for this! This is Snyder's Justice League!!!"

Fast forward 2 months... "The audacity to put his name in the titles is astounding."

JL is definitely not Snyder's film. Go to the deleted scenes thread. It's much more WB/Whedon film.

I think those posts on twitter that the movie feels like Snyder movie are crazy.

 

[SomeOldGuy]

Boxoffice.com:

JUSTICE LEAGUE
$1.1M Monday
$213.9M Domestic Total
#JusticeLeague*

Note they meant Tuesday, not Monday (which was a little under 750j.