I think this is a little naive. Marvel Entertainment is a publicly traded company. It is not an independent coffee shop where they can put up interesting paintings and play fringe music. They are Starbucks. They are answering to shareholders and a board of directors. And not a single one of them cares, at all, about the integrity of any of their characters. Hell, if they thought they could pimp out Humbug to the makers of Raid, they would. They care about money, money, and more money. Considering EICs have to contend with that pressure, I'm surprised that they're able to churn out any good stories at all.
Ultimately, the degree to which the higher powers breath down JQ’s neck is all speculation on our part. Considering that for some 40 plus years Marvel managed to put out Spider-Man story’s that made sense and generally portrayed the main cast in character, I find it hard to buy the theory that these suits exude such pressure for high sales over JQ that he feels the need to resort to churning out these craptastic event arcs for every other storyline. Why would this finally happen now when the company is probably more financially stable than it has ever been, verses the past?
No that is not what is happening. What is happening is the writers/editorial on the Spider books no longer know what direction to take the character in. As a result,- this running out of gas has allowed JQ’s out of touch agenda to take control of Spider-Man comics and force the status quo into the contrived and miss guided place it is headed.
As for how interesting MJ has been in the past: the one example you gave me was of MJ fighting demons. How exactly is that different than being Jackpot? That she wasn't wearing a costume?
It’s different because MJ is a tough kick ass gal that does not need any powers or costume to rely on. That is who she is and part of what makes her so appealing to the fans. She does not need a cheesy costume or superhero identity to kick ass. That’s kinda like writing MJ but totally missing the point of who she is don‘t you think? It’s that she is tough, but not a dorky superhero that is part of what makes her cool.
Supporting characters can be interesting without ever throwing a punch. Spidey-titles have been chock full of them throughout it's history: Aunt May, MJ, Gwen, Harry, JJJ, Betty, Ned, Deb, Glory, Robbie, Randy, Mrs. Muggins, and the list goes on and on. All of them contribute to the story, but they don't even have to be part of the action. Personally, I think the biggest mistake they make with MJ is giving in to the temptation of putting her in the middle of the action. I don't want to read The Amazing Spider-Man and MJ (I know some of you do.) I want to see her have a life, and have it complicate Pete's life. That's it.
I know all those characters have been great and contributed to Spidey’s world in a meaningful way without engaging in fisticuffs. I think you have misconstrued my reference to MJ kicking ass somewhat. When I noted MJ being tough (ASM#312 ..I think), I was not saying that MJ has to be in the thick of the action throwing punches like Spidey every issue, I was just noting that this particular subplot worked well because it was fun to read and also showcased a couple different aspects of MJ‘s character.
That’s what I meant when I said Michelinie was skilled at writing the tangled web or Spidey soap opera. He was good at writing an authentic world that PP/SM existed within, because it was comprised of other interesting/entertaining/meaningful characters that the readers cared about, and crucially had lives of their own outside of Spider-Man. JMS’ take on MJ for the last few years has basically consisted of her being a pretty face who sits around waiting for Peter to return home and essentially has no life. How in any way is that an accurate presentation of the foxy and fun loving Mary Jane Watson?
The truth is, like a lot of couples in "real life", I don't feel any chemistry between them. And that is a funny thing to say about fictional characters. Because a writer should be able to write chemistry. But there are very few issues that I can point to where I've felt that (and most of them, as I've stated before, are recently or pre-marriage. The one annual where he swings in and saves her from the coffee shop is one) David Michelinie did write a decent couple, but even that was a looong time ago (and to be fair, still in the honeymoon phase)
Honeymoon phase or not that point is pretty much moot since they are fictitious characters.
It all comes down to the writer, DeMatties could write them w/ chemistry, so could Michelinie. In recent times it’s hard to note any particular instances because I find JMS’ whole
‘God I love her so much’ crap pretty forced and cheesy. Aside from those ASM issues, their relationship has been largely ignored in the last few years. If anything it has often seemed like there is more chemistry between PP and Felicia than w/ MJ, but that is down to the writers. It does not invalidate the chemistry they do have together if written well.
In the end, I don't think this marriage is any more dead than Captain America is (or Superman was). I think they just want to put a big obstacle in Pete's path, and make the fans clamor for MJs return. And I'm alright with that. Obstacles are gooood.
I hope so.
It just seems to me that if it does get erased in such a way as is about to seemingly transpire,- they sure are making a hell of a lot of work for themselves if they plan to undo it anytime soon. Why not just split them up? Get a divorce? The way they are going about it seems pretty final to me- at least for however long is left under JQ’s tenure as EIC.
I’m sure they will get back together again, just not anytime soon seeing as the last time they got back together was only 4 years ago. Considering that this eventual re-consummation of the marriage is likely inevitable, I would rather appreciate some meaningful direction in the flagship book than any more
'obstacles'. I'd like to see ASM helmed by a writer w/ a grand vision for the title instead of yet more horse sh1t.