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Ladies and Gentlemen: New Playstation 3 ad campaign

Zenien

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Greetings PlayStation!

Like all of you, I’ve been a big fan of our new blog - but until now, I’ve been staying behind the scenes. I’m excited to share my first post here and thought that our new advertising campaign for the PS3 would be of interest to everyone. In fact, the campaign is scheduled to break this weekend in conjunction with the introduction of the new 40GB PS3 here in North America. But as a reward for being some of our most loyal fans, I wanted to get this out to all of you first.

Last year, we launched the PS3 with a campaign that become known as the “White Room” and we received a strong reaction to those ads for being provocative and demonstrating the PS3’s power. With those technology messages now firmly embedded, we wanted to move beyond the “power” message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3’s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PLAYSTATION Store, as well as breakthrough services like Home. As Kim noted in her recent post, with so much brewing inside the PS3, the icons and characters of the PS3 world come to life in the vivid black onyx world of the PS3 and nearly burst out of its seams.

The spots feature some of our recent and highly anticipated first-party titles including Heavenly Sword, Warhawk, Ratchet & Clank Future: Tools of Destruction, Uncharted: Drake’s Fortune and Gran Turismo 5 Prologue, as well as upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami. I recall seeing some comments on this blog recently lamenting why we weren’t making a bigger deal out of Metal Gear. Well, get ready for a steady diet, because Metal Gear Solid is the mother of all exclusives and we can’t wait for its release. But we’ll also feature other great PS3 games like Burnout Paradise, WWE Smackdown vs. Raw 2008, Assassin’s Creed, Madden NFL 08 and Time Crisis 4 rounding out the genre-defining titles and breadth of a lineup that you can only find on PLAYSTATION 3.

We’re kicking off the campaign in a big way with high-impact: 60 second spots (“Universe of Entertainment”) which feature PS3’s multi-functional capabilities and really kicks off the compelling and addictive nature of this campaign.


60 sec and 30 second ads

More television spots are still under development and we’ll reveal them as they’re finished.

As we head into November we couldn’t be more excited. We have the 40GB PS3 “officially” launching tomorrow at a price point that will appeal to a wider audience and the 80GB PS3 which is demonstrating phenomenal sales growth since we announced the $499 price point. Add to that the inflow of great games and a PS3 brand campaign — our largest ever behind a hardware platform — and we think it’s going to be a great holiday season for PS3.

And I’d be remiss not to mention the highly-anticipated titles coming in 2008 like Gran Turismo 5 Prologue, Grand Theft Auto IV, Killzone 2, SingStar, Little Big Planet, Metal Gear Solid 4 and of course, Home. And rest assured, we have some secrets and many new games up our sleeves for 2008 as well. We can’t wait to kick it all off!

So, we hope you like the campaign. You guys are our biggest fans and I can tell you all with complete sincerity that we work hard to earn your trust and loyalty every day. Because we know if we can meet your high expectations, you’ll tell your friends and the rest will take care of itself.

Thanks and have fun!
 
Their spirits are going to be crushed when they find out Metal Gear isn't their real mother of exclusives :csad:
 
But we’ll also feature other great PS3 games like Burnout Paradise, WWE Smackdown vs. Raw 2008, Assassin’s Creed, Madden NFL 08 and Time Crisis 4 rounding out the genre-defining titles and breadth of a lineup that you can only find on PLAYSTATION 3.

They sure know how to play with words :confused:
 
much better than a crying baby I'd say
 
Greetings PlayStation!

Like all of you, I’ve been a big fan of our new blog - but until now, I’ve been staying behind the scenes. I’m excited to share my first post here and thought that our new advertising campaign for the PS3 would be of interest to everyone. In fact, the campaign is scheduled to break this weekend in conjunction with the introduction of the new 40GB PS3 here in North America. But as a reward for being some of our most loyal fans, I wanted to get this out to all of you first.

Last year, we launched the PS3 with a campaign that become known as the “White Room” and we received a strong reaction to those ads for being provocative and demonstrating the PS3’s power. With those technology messages now firmly embedded, we wanted to move beyond the “power” message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand. And so, beyond the brilliant HD games that the PS3 delivers, you’ll also see a big focus behind the PS3’s Blu-ray movie capability and, for the first time, you’ll see a major focus behind the PLAYSTATION Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PLAYSTATION Store, as well as breakthrough services like Home. As Kim noted in her recent post, with so much brewing inside the PS3, the icons and characters of the PS3 world come to life in the vivid black onyx world of the PS3 and nearly burst out of its seams.

The spots feature some of our recent and highly anticipated first-party titles including Heavenly Sword, Warhawk, Ratchet & Clank Future: Tools of Destruction, Uncharted: Drake’s Fortune and Gran Turismo 5 Prologue, as well as upcoming third-party exclusives such as Haze from Ubisoft and Metal Gear Solid 4 from Konami. I recall seeing some comments on this blog recently lamenting why we weren’t making a bigger deal out of Metal Gear. Well, get ready for a steady diet, because Metal Gear Solid is the mother of all exclusives and we can’t wait for its release. But we’ll also feature other great PS3 games like Burnout Paradise, WWE Smackdown vs. Raw 2008, Assassin’s Creed, Madden NFL 08 and Time Crisis 4 rounding out the genre-defining titles and breadth of a lineup that you can only find on PLAYSTATION 3.

We’re kicking off the campaign in a big way with high-impact: 60 second spots (“Universe of Entertainment”) which feature PS3’s multi-functional capabilities and really kicks off the compelling and addictive nature of this campaign.


60 sec and 30 second ads

More television spots are still under development and we’ll reveal them as they’re finished.

As we head into November we couldn’t be more excited. We have the 40GB PS3 “officially” launching tomorrow at a price point that will appeal to a wider audience and the 80GB PS3 which is demonstrating phenomenal sales growth since we announced the $499 price point. Add to that the inflow of great games and a PS3 brand campaign — our largest ever behind a hardware platform — and we think it’s going to be a great holiday season for PS3.

And I’d be remiss not to mention the highly-anticipated titles coming in 2008 like Gran Turismo 5 Prologue, Grand Theft Auto IV, Killzone 2, SingStar, Little Big Planet, Metal Gear Solid 4 and of course, Home. And rest assured, we have some secrets and many new games up our sleeves for 2008 as well. We can’t wait to kick it all off!

So, we hope you like the campaign. You guys are our biggest fans and I can tell you all with complete sincerity that we work hard to earn your trust and loyalty every day. Because we know if we can meet your high expectations, you’ll tell your friends and the rest will take care of itself.

Thanks and have fun!

I ACTUALLY POSTED THE VIDEOS IN THE 40GIG PS3 THREAD LAST NIGHT BUT NOT THE BLOG!!!:D:up: I LIKE THE ADS, THEY'RE PRETTY COOL AND THE SONG MESHES WELL WITH THE COOL BLACK ONYX ANIMATIONS, I LIKE IT!!!:D:up:
 
LOL, YOU HAVE BALLS???:eek: HERE I THOUGHT I WAS THE ONLY ONE!!!:oldrazz::D:up:
 
The new ads are pretty cool, much better than last years ads, the included almost no gameplay footage, I don't care what's under the hood of a video game system, only the games I can play on it. However, while the ads are much better, I'm still not gonna buy one would rather buy 7 or 8 games for the two next gen systems I already have.
 
Ive been seeing this commerical all over tv today. It really looks good onscreen. They really are promoting the new $399 price tag. I saw it in commercials for R&C and The Simpsons game.
 
Just saw it during the Simpsons TOH. Simply amazing. I cried a little.

They need to release it for download on the PSN store. :up:
 
its about time sony makes a damn commercial that makes sense, why is it that nintendo and microsoft have commercials about them games on their systems and sony does not? but this new commercial is much better.....and it show what the damn thing was made to do.........play games!!!! I like at the end how they throw in the new price "now at $399 for select models......" but other than that thank god sony finlly realized all these conceptual commercials last year didnt do any hting but confuse customers............


like the baby one..... can anyone explain that one to me?.......i asked my friend and he couldnt give me a decent answer??
 
its about time sony makes a damn commercial that makes sense, why is it that nintendo and microsoft have commercials about them games on their systems and sony does not? but this new commercial is much better.....and it show what the damn thing was made to do.........play games!!!! I like at the end how they throw in the new price "now at $399 for select models......" but other than that thank god sony finlly realized all these conceptual commercials last year didnt do any hting but confuse customers............


like the baby one..... can anyone explain that one to me?.......i asked my friend and he couldnt give me a decent answer??

most of us would agree that the previous ads were very weak and confusing, this is a big turn around in my opinion
 
Sony definetly has stepped up its marketing. I just saw a trio of PS3 ads back to back. The first was for Assasins Creed, then Orange Box and finally Call of Duty 4. Actually the Orange Box ad was multiplatform but the other 2 were all PS3 complete with the new Sony add and $399 pricetag
 
There's an ad running in magazines and newspapers over here at the moment showing that the "Only" place to play games like PES 2008 and Call of Duty 4 is on the 360... dirty tactic if you ask me now that the 360 and PS3 are pretty similar in price
 

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